We've all snagged a Black Friday, Cyber Monday, or Travel Tuesday deal and then been hit with a wave of buyer's remorse.
The most obvious way to solve this problem, and the advice many shopping experts will give you, is to make a list and stick to it.
Lauren Beitelspacher, an associate professor of marketing at Babson College who studies holiday shopping behavior, has some counterintuitive guidance to help you combat buyer's remorse: budget in the impulse purchase.
"But oftentimes when you're shopping you'll see something you want to buy.
The guilt might not come from buying it, but come from deviating from your list."
Persons:
Lauren Beitelspacher, you'll
Organizations:
Babson College, Black