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☆ Urban Outfitters admits it doesn’t know how to sell to Gen Z. Now it wants to pull off an Abercrombie-like turnaround
▼ + stars: | 2024-10-11 | by ( Ramishah Maruf | ) edition.cnn.com time to read: +6 min

Urban Outfitters, the young adult retailer known for its alternative, vintage-inspired styles, learned this the hard way. Urban Outfitters is now staging a turnaround, with the ambition of finding the success of rivals like Abercrombie & Fitch. But while Urban Outfitters may be trying to pull off a turnaround at the same scale is Abercrombie’s, the action points of both differ. Urban Outfitters, meanwhile, has maintained its youthful appearance without doing enough to market toward the high schoolers and college students of today. Urban Outfitters did not return a request for comment on the marketing strategy behind the lower prices.

Persons: ” Shea Jensen, Jensen, —, ” Simeon Siegel, “, ” Siegel, Brandon Bell, Fitch, Jacqueline Babb, Abercrombie, ” Jensen, Urban, Z, Price Organizations: New, New York CNN, Gen, Urban Outfitters, Abercrombie, Fitch, Urban Outfitters Brand, Free People, BMO Capital Markets, Getty, Urban, Northwestern University, CNN, Netflix Locations: New York, millennials, North America, Barton, Austin , Texas, today’s

☆ Some baby brands have a cult-like following. Kyte Baby’s went sour
▼ + stars: | 2024-01-27 | by ( Ramishah Maruf | ) edition.cnn.com time to read: +7 min

Hobbs says she owns 120 pieces of bamboo fiber baby pajamas, which can run from $32 to $38 for brands such as Bums & Roses, Posh Peanut and Kyte Baby. Courtesy Emilee HobbsThere are a number of bamboo clothing brands. The swift backlash to Kyte Baby was just as strong as its fans’ devotion had been. One person filmed themselves flinging away a Kyte Baby onesie into the snow in protest to ’N Sync’s “Bye Bye Bye.” Others said they would be selling their Kyte Baby items. A “Sienna Woodland" footie from bamboo clothing brand Kyte Baby.

Persons: New York CNN — Emilee Hobbs, Hobbs, Kyte, “, ” Hobbs, ‘, ” Emilee Hobbs, ”, Emilee, Momfluencers, Kyte Baby, Ying Liu, onesie, isn’t, it’s, Jacqueline Babb, ” Babb, TikTok, Instagram, Son, she’s, ” Son, Sleepies, Brands, Babb, “ I’ve, It’s, CNN’s Eva Rothenberg Organizations: New, New York CNN, Northwestern University, Facebook, Inc, Business Locations: New York, Georgia, sienna, Arkansas, United States, Kyte

The White House calls clean hydrogen “essential to achieving the president’s vision of a strong clean energy economy" and net-zero greenhouse gas emissions in the U.S. by 2050. Some environmentalists call hydrogen a false solution because it frequently relies on natural gas or other fossil fuels as feedstocks. Among those selected were the Appalachian Regional Clean Hydrogen Hub, based in West Virginia, and the Philadelphia-based Mid-Atlantic Clean Hydrogen Hub. Other projects selected include the Alliance for Renewable Clean Hydrogen Energy Systems in California, which will produce hydrogen from renewable energy and biomass. Big fossil fuel companies, renewable energy developers and researchers in university and government labs are involved, too.

Persons: Biden, Joe Biden's, Marcellus, Sen, Joe Manchin, Perry Babb, Patty Murray, it’s, ”, Silas Grant, ___ Levy Organizations: WASHINGTON, White House, Energy, Energy Department, Democratic, Philadelphia, The, West Virginia Democrat, Partners, Alliance, Hydrogen Energy Systems, Heartland, Washington, Center for Biological Diversity Locations: Pennsylvania, California, Philadelphia, U.S, California , Washington , Minnesota , Texas , Pennsylvania, West Virginia, Illinois, The West Virginia, Pittsburgh, Virginia, Appalachia, ., Delaware , Pennsylvania, New Jersey, Houston, United States, Minnesota, Midwest, Illinois , Indiana, Michigan, Pacific Northwest, Washington, Pacific, Harrisburg , Pennsylvania

☆ Lululemon, cult athleisure brand, takes on the booming culture of 'dupes'
▼ + stars: | 2023-05-06 | by ( Ramishah Maruf | ) edition.cnn.com time to read: +5 min

This weekend, athleisure giant lululemon is hosting a dupe swap at the Century City Mall in Los Angeles. Call it recession-core or Gen Z’s anti-consumerism sentiments, but #dupe has amassed more than 3.5 billion views on TikTok. Before, finding knock offs was a lowkey way to way to find affinity to a luxury brand. Lulu has been “hyper aware” of dupe culture, its Chief Brand Officer Nikki Neuburger said in an interview with CNN Business. Though lululemon may be leading in dupe hashtags on TikTok, the Align line that began in 2015 remains its top seller, the company said.

☆ Fact Check-False claims Moderna CEO was executed at Guantanamo Bay stem from widely-debunked website
▼ + stars: | 2022-12-06 | by ( Reuters Fact Check | ) www.reuters.com time to read: +2 min

An article from a website regularly debunked by Reuters Fact Check for spreading fake news articles falsely claims that Moderna CEO Stephane Bancel was executed on Nov. 18, 2022 by the “U.S. Navy Judge Advocate General’s Corps.” There is no evidence to support this claim. Bancel has made public appearances and spoken publicly since Nov. 18 (here), (here). No reference to the incident exists on the Navy Judge Advocate General’s Corp website (www.jag.navy.mil/news.htm) or Moderna’s website (here). Claims that Moderna CEO Stephane Bancel was executed on Nov. 18, 2022 by the U.S. Navy Judge Advocate General’s Corps originate from a website that publishes satire and fake news.

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