Brigham Young University quarterback Jake Retzlaff, the first Jewish quarterback in program history, has signed an NIL (Name, Image and Likeness) sponsorship with the kosher food company Manischewitz, it announced Thursday.
Retzlaff, who has adopted the nickname “BYJew,” is one of only three Jewish students at the Latter-day Saints university.
Manischewitz said it will produce limited-edition Jake Retzlaff Matzo Boxes to “celebrate the intersection of athletic achievement and cultural heritage.” Retzlaff will also share his story and connection to Manischewitz in video content on social media.
Jake Retzlaff has thrown for 2,796 yards, 20 touchdowns and 10 interceptions.
This partnership represents everything the brand aspires to be—celebrating our heritage and bringing awareness to Jewish food and excellence.”
Persons:
Jake Retzlaff, Retzlaff, BYJew, ”, I’m, Manischewitz, Jake, Shani Seidman
Organizations:
Brigham Young University, Cougars, BYU, —, Getty
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