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☆ PR firms are running execs' LinkedIn profiles — and turning ghostwriting into big business
▼ + stars: | 2024-04-25 | by ( Marta Biino | Lauren Johnson | ) www.businessinsider.com time to read: +9 min

Executives looking to boost their own profiles have for years paid freelancers to ghostwrite their LinkedIn posts. Now big PR firms are getting into the game, and LinkedIn profile management is going mainstream. Business Insider spoke to 14 PR firms that said more companies are asking for LinkedIn writing and strategy services for their leaders. Zappa said he does not offer specific rates for LinkedIn posts and instead includes LinkedIn in broader content contracts. However, he estimated that PR firms solely focused on LinkedIn ghostwriting could charge companies $5,000 a month for three to five LinkedIn posts.

Persons: Erin Ledbetter, Weber Shandwick, Ogilvy, Contessa Kellogg, Winters, resharing, There's, Lana McGilvray, Katie Burcham Glasshoff, execs, Chris Harihar, Dan Allocca, Joe Zappa, Zappa, Nicola Dodd, Laura Franklin, Franklin, Kim Metcalfe, Zeno Group's, —, upend ghostwriting, William Dobinson, Farrer Kane, Greg Swan, Lewis Goldberg, Claude Organizations: Business, Zeno, LinkedIn, Weber, Purpose, The Washington Post, BCW, Crenshaw Communications, Sharp Pen Media, Ogilvy UK, ghostwriting, London, Finn Partners, KCSA Strategic Communications Locations: Ketchum, gatekeepers, Midwest

Editor’s Note: A version of this story appears in CNN’s Meanwhile in the Middle East newsletter, a three-times-a-week look inside the region’s biggest stories. The findings show that support for China has gradually risen over the years as Beijing expands its footprint in the region. Of those polled, 61% said they support US disengagement from the Middle East, with most support for this being recorded in North Africa and the Levant. It also ranks third among those countries Arabs consider an enemy this year, replacing the US which held that position last year, but now ranks fifth. Russia’s involvement in conflicts across the Middle East may be responsible for the drop in its popularity, said Jacobs.

Persons: UAE CNN —, ASDA’A, ”, Anna Jacobs, ” Young, Charles Dunne, “, ” “, Jacobs, Mahmoud Abbas, Abbas, Biden, Benjamin Netanyahu, “ Biden, Dunne, – Organizations: UAE CNN, Group, Israel, CNN, EU, Palestinian, White House Locations: Abu Dhabi, UAE, China, United States, Dubai, Beijing, Russia, Turkey, North Africa, Levant, Ukraine, multipolarity, Gulf, Saudi Arabia, East, Iran, Israel

☆ We asked CEOs from 24 companies like HP and Prudential about their actions plans for addressing equality and racism. Here are the 5 main takeaways.
▼ + stars: | 2020-06-13 | by ( Jennifer Eum | ) www.businessinsider.com time to read: +7 min

After releasing heartfelt statements recognizing systemic racism in the US and pledging to fix it, corporate America's response is taking shape. Social media platform TikTok, for example, is using an internal diversity task force to solicit insight from outside organizations and experts. Many organizations making donations to organizations like historically black colleges or investing in causes to advance social justice. Blue Apron, the meal-kit service, will give a day off to employees for election day, November 3. The quick responses from these CEOs indicate that deeper conversations on diversity, equality, and inclusion have taken shape at the top-most levels of large companies.

Persons: George Floyd's, EY, Kelly Grier, Edward Jones, It's, Enrique Lores, Ali Ghodsi, Albert Bourla, Publicis, Burson, Cohn, Wolfe, Juneteenth Organizations: Business, Consulting, Employees, Duke Energy, Cannabis, Inc, Microsoft, Pfizer, Black, Citrix, Capital, Publicis Groupe, US, Nike, Twitter Locations: America

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