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☆ How to become an influencer and start making money
▼ + stars: | 2024-06-21 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +13 min

Maesha Shonar, a micro influencer with 24,000 followers on Instagram, previously told BI she had such a highly engaged audience. Take a look at new data on influencer brand deals in 2024Platforms also pay creators based on their video views and engagement. Read more about how TikTokers can score huge paydays for longer videosOn Snapchat, creators have had success making money from its ad-revenue program. Related storiesAffiliate marketing is another popular way to make money after becoming an influencer. Nino de Guzman said she launched the app to help show others how easy it was to become an influencer and make money from social media.

Persons: —, Ayomi Samaraweera, Samaraweera, Nadya Okamoto, influencers, Stacy Kim, Maesha, Instagram, Nate White, I've, MrBeast, Read, videographer Tej Patel, AJ, Grey, influencer Janesha Moore, Moore, makeups, Paulina Perez, she's, Perez, Slack, Lissette Calveiro, Christen Nino de Guzman's Clara, Nino de Guzman, Christen Nino De Guzman, Alix Earle ., Kensington, that's, Danielle Pistotnik, publicists Organizations: Service, YouTube, Business, Samsung, Verizon, Amazon, Brand, UTA, CAA, Management Locations: California

Insider spoke with influencer marketing experts and creators about sponsored content on Threads. Within two days of Threads' launch on July 5 , certain brands and influencers started posting paid, sponsored content. She's since posted more sponsored content to Threads. Hulu worked with creator Adam Rose on a sponsored Threads post. Some creators, like travel creator Jessica Ufuoma, are turning down sponsored content requests from brands for this reason.

Persons: influencers, Adam Rose, Kristen Bousquet, I've, Bousquet, Hulu, Krishna Subramanian, Amber Venz, Alessandro Bogliari, Ayomi Samaraweera, Meta, Rose, Brittany Mehciz, Hulu's, Thomas Walters, Ajai Guyot, Guyot, it's, Elon Musk, Ryan Detert, Matt Navarra, who's, what's, Elon, Navarra, Meta's, Instagram, Sooraj Saxena, he's, Sydney Bradley, Taryn Hicks, Jessica Ufuoma, collabs Organizations: She's, Brands, Meta, Creators, Hulu, Dollar, Amazon, Twitter, Sydney Locations: Europe

Insider spoke with influencer marketing experts and creators about sponsored content on Threads. There may not be hashtags yet on Instagram's new app Threads, but that's not stopping #ads from appearing all over the latest social-media platform. Within two days of Threads' launch on July 5 , certain brands and influencers started posting paid, sponsored content. She's since posted more sponsored content to Threads. Some creators, like travel creator Jessica Ufuoma, are turning down sponsored content requests from brands for this reason.

☆ How long does it take to get hired in 2023? If you're looking for a job, you may have to wait.
▼ + stars: | 2023-07-05 | by ( Aaron Mok | ) www.businessinsider.com time to read: +4 min

Landing a new job this year may take a while, a study from two HR firms suggests. It takes companies an average of 44 days to hire for an open role after posting the job. It takes companies an average of 44 days to fill an open position, a day longer than last year's hiring cycle, the report says. For their part, job candidates have started to express frustration over how long the recruitment process is taking. The company did not get back to her for over four weeks, and she later learned she didn't get the job.

Persons: —, Josh Bersin, Janet Mertens, Josh Bersin Company's, Bersin, Ayomi, didn't, Megan Burr, I've, Burr Organizations: Tech, Service, Josh Bersin Company, AMS, Companies, CNBC, Wall Street

☆ ‘Be prepared for the worst’: Here are 4 tips on surviving long job interviews — and how to ace them
▼ + stars: | 2023-07-05 | by ( Goh Chiew Tong | ) www.cnbc.com time to read: +4 min

Economic uncertainty has resulted in not just layoffs and hiring freezes — job interviews are also getting longer. Richard Lambert Resume and workplace expertAs long interviews become more commonplace, job seekers need to adapt to this process of jumping through more hoops. Here are four tips for long interview processes — and nailing them:1. Clarify expectationsLong job interviews can be frustrating, but that can be managed if you first seek clarity on the road ahead. "Even if you are far down the interview process for a role you should always be looking for other roles.

Persons: Richard Lambert, I've, " Lambert, They're, Lambert, Steven Leitch, Leitch, Samaraweera Organizations: Research, CNBC

☆ Job interviews are getting longer — here’s why it could be a red flag
▼ + stars: | 2023-06-30 | by ( Goh Chiew Tong | ) www.cnbc.com time to read: +5 min

Experts that CNBC Make It spoke to said they've observed a "significant increase" in the number of job seekers facing an extended interview process over the past year. That makes a total of 9 interviews, for a job that 32-year-old Ayomi Samaraweera said she did not eventually get. But the growing phenomenon of lengthy interviews reflects the highly competitive nature of the current job market, he added. "That's why recruiters are haphazardly adding steps to the interview process and it's a terrible candidate experience." "How a company presents itself during the interview process is very telling about the company culture as a whole," she added.

Persons: they've, That's, Samaraweera, Steven Leitch, Josh Bersin, Jim Sykes, Leitch, Richard Lambert, Amy Zimmerman, Monica Revuelta Organizations: CNBC, Josh Bersin Company, AMS, Jim Sykes Global

☆ I got laid off in December and took my side hustle full time. Here's my advice for anyone looking to build a business after a job loss.
▼ + stars: | 2023-03-09 | by ( Alexandra York | ) www.businessinsider.com time to read: +5 min

Ayomi Samaraweera was laid off in December and is now focused on her creator-economy startup. Samaraweera revealed her experience building a business after being laid off. Prior to being laid off, I did the necessary work to set myself up for success as a founder. During my day job, I created a robust network of creators, startup founders, and social-media experts to best understand the industry. I keep that in mind when I'm pitching the business to people including potential clients and investors.

☆ How TikTokers are turning to YouTube and email newsletters to earn more money, as they struggle with engagement on the short-video app and a potential ban looms
▼ + stars: | 2023-03-04 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +3 min

However, creators on the app report that views are down, which impacts their earnings. Several TikTokers are now generating wealth outside of the app, like through email newsletters. Some TikTok influencers are turning their time and energy to other platforms to earn more money, grow their audiences, and create permanent homes for the content. At the height of the pandemic, thousands of users on the app saw their videos go viral. Meanwhile, the threat of a potential TikTok ban in the US has led some creators to question the app's longevity.

☆ An ex-TikTok employee turned full-time creator shares the exact DM and email she used to score a brand deal when she had 2K followers
▼ + stars: | 2023-02-02 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

Ayomi Samaraweera used to be an Ernst & Young consultant before working at TikTok and Jellysmack. Here is the DM and email she used to get her first brand deal with Fishbowl with 2,000 followers. She had used Fishbowl since beginning her career at Ernst & Young. Today, Samaraweera has almost 20,000 TikTok followers, which has allowed her to charge more for sponsored content than she used to. I'm reaching out as I connected with the Fishbowl account on TikTok and they pointed me in your direction re a possible brand partnership.

☆ 4 reasons TikTok creators who never thought they'd try YouTube are suddenly embracing the platform
▼ + stars: | 2023-02-01 | by ( Shriya Bhattacharya | Marta Biino | ) www.businessinsider.com time to read: +11 min

Insider spoke to 10 TikTokers about why they're creating Shorts and longform content for YouTube. Then, last November, a change in the way YouTube pays creators shifted Taylor's thinking and pushed him to start posting on the platform. This year, she and her team will also start posting long-form videos in addition to Shorts on her channel. Creators are starting to fear that TikTok could get banned in the USFor some US creators, YouTube is the way to go because they worry that TikTok could be banned in the country. "Like Google's search engine, search on YouTube strives to surface the most relevant results according to keyword queries," a video posted on the company-owned channel YouTube Creators says.

☆ TikTokers who thought they'd never try YouTube are embracing it as it rolls out ad-revenue sharing on short videos
▼ + stars: | 2023-02-01 | by ( Shriya Bhattacharya | Marta Biino | ) www.businessinsider.com time to read: +11 min

YouTube is set to start sharing ad revenue with Shorts creators beginning February 1. Insider spoke to 10 TikTokers about why they're creating Shorts and longform content for YouTube. YouTube announced that it would start sharing advertising revenue with creators on Shorts, which is similar to TikTok's short-video style. This year, she and her team will also start posting long-form videos in addition to Shorts on her channel. "Like Google's search engine, search on YouTube strives to surface the most relevant results according to keyword queries," a video posted on the company-owned channel YouTube Creators says.

Over a dozen current and former employees told Insider's Eugene Kim that the division is in crisis — and the mounting losses and massive cuts underscore the swift downfall of Alexa. Go inside Amazon's Alexa unit. Jerod Harris/Getty ImagesWalt Disney stunned Hollywood this week by reinstating Bob Iger as its chief executive, and company insiders told us that his return to the throne came together in a matter of days. Getty ImagesTwitter's remaining employees are now expected to keep its CEO Elon Musk up to date on everything they work on each week. Responding to a tweet citing correspondent Kali Hays' report on the leaked email, Musk said the decision was "not unreasonable."

☆ I became a senior manager at EY at 28. Here are my 3 tips for setting yourself up for a promotion in consulting — and why I ultimately left.
▼ + stars: | 2022-11-19 | by ( Jenna Gyimesi | ) www.businessinsider.com time to read: +7 min

Ayomi Samaraweera is a former EY senior manager. This as-told-to essay is based on a conversation with Ayomi Samaraweera, a former EY senior manager and a TikTok creator who talks about consulting for 12,900 followers. I got promoted to senior manager at Ernst and Young at just 28 years old after working there for seven years. I left consulting and joined TikTok first as a corporate communications manager but later as the global head of internal communications. I was 27 when I started my campaign to be promoted to senior manager.

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