Uber Eats is experimenting with short-form videos. TechCrunch first reported the new feature on Monday in an exclusive interview with Uber Eats' Senior Director of Product, Awaneesh Verma. AdvertisementThe video snippets, which merchants will have the option to provide to Uber Eats, will appear in a feed on the app's home screen as well as in carousels throughout the app, Uber Eats said. AdvertisementAnd because the videos aren't advertisements, Uber Eats won't charge restaurants to display them in the app, the company said. Uber Eats is just the latest company to get in on the short-form video content craze, following the success of TikTok.

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Persons: —, you'll, Uber, Awaneesh Verma, Verma, TechCrunch, Instagram Organizations: Service, Business, TechCrunch, Uber Eats, Meta, Facebook, YouTube Locations: New York, San Francisco, Toronto, carousels