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☆ MrBeast's $100M Amazon reality show may succeed despite controversy. But it could come back to haunt him.
▼ + stars: | 2024-10-04 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

AdvertisementMrBeast confirmed this week that his upcoming Amazon show, Beast Games, had cost more than $100 million. "They'll still do partnerships with him," Diana D'Angelo, the CEO of Breaking Creatives Agency, told BI. A spokesperson for Donaldson told BI that the lawsuit had not yet been served to him despite being filed two weeks ago. AdvertisementHowever, Chedid told BI these "stonewall tactics" may "come back to bite him," affecting his reputation and future partnerships. D'Angelo told BI Donaldson might decide to speak up if the controversy starts to affect his "bread and butter" — his YouTube channel.

Persons: MrBeast, —, Diana D'Angelo, they'll, he's, Jimmy, Donaldson, YouTubers KSI, Logan Paul, Paul, Rolling Stone, Robyn Abou Chedid, Chedid, Thomas Walters, Ava Tyson, Kevin Mazur, Tyson, Kraft Heinz's Lunchables, Walters, D'Angelo Organizations: Service, Beast Games, Amazon, Creatives, Reuters, The New York Times, Las, Guided Agency, YouTube, Beast Locations: Amazon, Las Vegas, Los Angeles, Toronto

☆ MrBeast launching a new product amid controversy may be a good PR move, marketing experts say. But it's risky.
▼ + stars: | 2024-09-21 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +6 min

Go to newsletter preferencesSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewTop YouTuber MrBeast is being criticized, but he seems to be focusing on a new product launch instead of making statements. Jimmy "MrBeast" Donaldson is the biggest creator on YouTube, with 316 million subscribers. Advertisement"Generally, launching a new product amid controversy can be a very good strategic move since it shows resilience and shifts the overall predominant narrative," Perlova said. Varbanova said it's hard to know how many of Donaldson's 300 million YouTube subscribers are even following the negative news.

Persons: —, Jimmy, MrBeast, Donaldson, Logan Paul, Kraft Heinz's Lunchables, Paul, he's, hasn't, Katya Varbanova, Ava Tyson, Tyson, X, Zoya Perlova, Perlova, Varbanova, Donaldson's, Pam Lyddon, it's, Lyddon, Natalie Yorke Organizations: Service, YouTube, Business, The New York Times, Dyninno, Bright Star Locations: Turkey

☆ MrBeast is in a tough spot. But PR experts say an aggressive 'superlawyer' isn't the fix he needs.
▼ + stars: | 2024-08-29 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

DailyMail.com reported that he hired Alex Spiro, a $2,000-an-hour attorney who has represented Alec Baldwin and Elon Musk. He also claimed Donaldson hired a registered sex offender to be part of his crew. Related storiesHiring a 'superlawyer'In that context, he hired Spiro, who has represented Elon Musk, Megan Thee Stallion, and Alec Baldwin. AdvertisementHowever, experts told BI that if Donaldson had enlisted Spiro, it may just add fuel to the fire. Dave Kotinsky/Getty Images for MrBeast BurgerTrust is vitalTrust is hugely important between influencers and their fans, Perkes said.

Persons: —, Jimmy Donaldson —, Donaldson, DailyMail.com, Alex Spiro, Alec Baldwin, Elon Musk, Quinn Emanuel Urquhart, Sullivan, he's, Ava Tyson, Ava, MrBeast, Dawson French, Spiro, Megan Thee, Haddy, Jemal Countess, Laura Perkes, Perkes, Kellie Whitehead, Whitehead, Folivi, it's, Dave Kotinsky, they've, they're, didn't Organizations: Service, Business, YouTube, The New York Times, Daily, Elon, MrBeast Burger Locations: French, New Jersey

☆ Internet celebrities are facing an era of reckoning — and their fans are tired of forgiving them
▼ + stars: | 2024-08-23 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

An era of cancel culture in the late 2010s saw creators rise and fall, most notably with what was dubbed "Karmageddon." Fans feel dupedOver the past few weeks, some major internet stars have come under fire. "Fans are no longer passive consumers of content; they are active participants in holding creators accountable for their past and present actions," she said. This, she said, reflects "a broader cultural fatigue with the constant churn of content creators who appear authentic only to later reveal problematic pasts." AdvertisementRecovery is a delicate balanceCessie Cerrato, a publicist and influencer marketing strategist who founded Cessie C. Communications, told BI that fans are tired of forgiving their favorite online celebrities.

Persons: —, They're, Cody Ko, Tana Mongeau, Ko, cohost Brooke Schofield, Schofield, Katya Varbanova, MrBeast, Jimmy, Donaldson, Ava Tyson, Kevin Mazur, Varbanova, else's, Alix Earle, Natacha Rousseau, influencers, Rousseau, he's, Cessie, Mikayla Nogueira, mascara, Cerrato, Michael Buckner, Jasmine Bloemhof, Bloemhof Organizations: Service, Business, Communications, Brands, PR Locations: LA

☆ The internet's love affair with YouTube's biggest star is showing cracks
▼ + stars: | 2024-08-06 | by ( Amanda Perelli | Lucia Moses | ) www.businessinsider.com time to read: +6 min

YouTube's biggest creator has been embroiled in a string of recent controversies. Donaldson, 26, has generally avoided the controversies that have felled some of his peers during his 12 years online. AdvertisementBut recently, that's begun to change, with fans and video participants speaking out against the star. "It's going to be a mess," said one Amazon insider, who spoke on the condition of anonymity because they were not authorized to speak publicly about the show. Beyond these new controversies, Donaldson has faced further criticism for an old video clip of him making racist and homophobic comments that has recirculated on social media.

Persons: Jimmy Donaldson, . Donaldson, that's, Donaldson, TikTok, Lauren Anderson, Ava Tyson, Tyson, I've, Ava, Jimmy Organizations: Service, YouTube, Business, New York Times, Beast, Amazon, Amazon Prime, AP News, Amazon MGM Studios, MGM Locations: Toronto

☆ One of MrBeast's oldest friends quit his operation in a scandal. It could hurt him too.
▼ + stars: | 2024-07-25 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

Read previewOne of MrBeast's oldest friends quit working with him after allegations were made about her messaging a child. YouTube superstar MrBeast, whose real name is Jimmy Donaldson, has been adept at dodging criticism and controversy in his career. AdvertisementTyson has been accused by several YouTubers of messaging a young fan when he was 13 and Tyson was 20. BI asked Donaldson and Tyson for further comment but did not receive a response. Donaldson posted a statement on the night of July 24, saying he was "disgusted and opposed" to Tyson's behavior and had hired a third-party investigator.

Persons: —, MrBeast, Jimmy Donaldson, Ava Tyson, Tyson, Donaldson, Adrox, Prism42, Ava, I've, Don Arnold, Colleen Ballinger, Miranda, Katya Varbanova, Donaldson hasn't, hasn't, Varbanova Organizations: Service, Business, BI, Getty

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