New York CNN —Keurig Dr Pepper will expand its energy drink business by acquiring the brand Ghost for more than $1 billion.
The range of Ghost’s energy drink flavors, in partnership with sweet brands like Sour Patch Kids and Oreo, sets Keurig up to appeal to a younger audience, the company said in a statement Thursday.
This is the biggest deal Keurig has signed off since acquiring Dr Pepper Snapple Group in 2018 for nearly $19 billion in cash, according to the Wall Street Journal.
Keurig Dr Pepper Inc. (KDP) will acquire Ghost in two stages, paying $990 million in cash for 60% of the company by early 2025, then will buy the remaining stake in 2028, according to the statement.
The deal includes Ghost’s sports nutrition business and energy drink arm.
Persons:
New York CNN —, Dr Pepper, Keurig, Tim Cofer, “, ” Cofer, Pepper, Ghost’s, Dan Lourenco, Ryan Hughes, ”, Lourenco
Organizations:
New, New York CNN, Dr Pepper Snapple Group, Wall Street, C4 Energy, Black Rifle Coffee Company, Pepper Inc
Locations:
New York