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A livestreamer in China is under fire for his response to a viewer complaining about the price of an eyebrow pencil. Li Jiaqi told the viewer to reflect on whether they have been "working hard enough" if their salary hasn't increased in years. In response, the 31-year-old — known as China's "Lipstick King" — told the viewer to do some soul-searching on why they found the beauty product expensive. Still, Li has collectively lost over 1.5 million followers from Taobao Live and Weibo, China's Sixth Tone publication reported Tuesday. The event takes place on November 11 and is so popular that it even dwarfs Black Friday and Cyber Monday.
Persons: Li Jiaqi, Austin Li Jiaqi, , Li, Li —, I'm Organizations: Service, Reuters, Taobao, Weibo, CNN Locations: China, Wall, Silicon, Weibo
Several businesses specializing in selling lingerie through livestreaming have had their sessions cut short after they featured a female model and their brush with internet censorship came to light in January. A man poses in a white dress and robe set posted on Chinese video-sharing platform Douyin on December 17, 2022. The emergence of male lingerie models has caused mixed views online in China, from merriment and annoyance to reluctant acceptance. Male models are not the only workaround. Even outside of China, platforms such as Facebook and Instagram have faced criticism for restricting the sharing of images involving partial nudity, especially of women.
On Tuesday night, Li Jiaqi reappeared on Alibaba’s Taobao Live, a live-streaming platform for the e-commerce giant. By the end of the two-hour show, 63 million viewers had watched his live-stream, higher than most of his previous shows. The 30-year-old livestreamer, also called Austin Li, was one of China’s biggest internet celebrities, with 64 million followers on Alibaba’s Taobao. Just before the abrupt ending, Li had shown his audience a multi-layered ice cream treat decorated with Oreos and wafers. In June, just two weeks after Li disappeared, Beijing intensified its crackdown on the the country’s booming livestreaming industry.
On Tuesday night, Li Jiaqi reappeared on Alibaba's Taobao Live, a live-streaming platform for the e-commerce giant. His show immediately attracted thousands of viewers within the first few minutes, despite no prior notices on his social media accounts. The 30-year-old livestreamer, also called Austin Li, was one of China's biggest internet celebrities, with 64 million followers on Alibaba's Taobao. He once sold 15,000 lipsticks within five minutes in a sales competition against Alibaba founder Jack Ma, winning himself the nickname "China's lipstick king." E-commerce livestreamer Austin Li Jiaqi attends a public-welfare livestreaming ceremony on September 23, 2021 in Hangzhou, Zhejiang Province of China.
China's top influencer Li Jiaqi's livestream was cut short after he showed off a tank-shaped cake. The incident took place on June 3, a day before the anniversary of the 1989 Tiananmen massacre. He was referring to Alibaba's ecommerce platform and the Chinese version of TikTok, respectively. The ecommerce giant has already lost another top livestreamer, Viya, whose accounts went offline after a tax evasion scandal last year. Viya, who was known for hosting a popular shopping stream on the e-commerce platform Taobao, is still missing in action.
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