A McDonald's social media director has denied rumors the company planted the "Grimace Shake" trend. The TikTok trend saw users faking injury or even death after drinking the limited-edition milkshake. Convenient as that was for the company, it wasn't a plant, a social media director at the fast food giant says. "If you think we planted the grimace shake trend, thank you. He said his first instinct was that he wasn't "sure we should jump in" to what had become a viral trend.

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Persons: Guillaume Huin, Austin Frazier, Huin, hashtag, It's, McDonald's didn't, McDonald's Organizations: Service, LinkedIn Locations: Wall, Silicon, TikTok