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☆ Audi strikes multiyear partnership with MLS' Inter Miami CF
▼ + stars: | 2024-07-11 | by ( Justine Fisher | ) www.cnbc.com time to read: +1 min

Volkswagen-owned Audi has struck a multiyear partnership with Inter Miami CF as the team's official automotive partner. Audi is driving up its sports investments and becoming the official automotive partner of Inter Miami CF. Inter Miami CF president of business operations Xavier Asensi said elements of the partnership are ongoing as opportunities arise. He said Inter Miami CF aims for a long-term partnership where the two companies can build together. Audi has been the official automotive partner of Major League Soccer since 2015, and Cotter said the automaker hopes to continue to build its soccer portfolio.

Persons: Emilie Cotter, They've, Cotter, Xavier Asensi, Asensi Organizations: Volkswagen, Audi, Inter Miami CF, South, Audi of America, Inter Miami, Major League Soccer Locations: South Florida, Cotter

☆ Apple and Amazon resume advertising on Twitter, reports say
▼ + stars: | 2022-12-04 | by ( ) www.reuters.com time to read: +2 min

Dec 3 (Reuters) - Amazon.com Inc (AMZN.O) and Apple Inc (AAPL.O) are planning to resume advertising on Twitter, according to media reports on Saturday. Twitter billed the offer as the "biggest advertiser incentive ever on Twitter," according to the email reviewed by Reuters. On Saturday, a Platformer News reporter tweeted that Amazon is planning to resume advertising on Twitter at about $100 million a year, pending some security tweaks to the company's ads platform. However, a source familiar with the matter told Reuters that Amazon had never stopped advertising on Twitter. Separately, during a Twitter Spaces conversation, Musk announced that Apple is the largest advertiser on Twitter and has "fully resumed" advertising on the platform, according to a Bloomberg report.

[1/2] Twitter logo and a photo of Elon Musk are displayed through magnifier in this illustration taken October 27, 2022. The billionaire CEO of Twitter and Tesla also said Apple was pressuring Twitter over content moderation demands. Parler was restored by Apple in 2021 after the app updated its content and moderation practices, the companies said at the time. "Apple has mostly stopped advertising on Twitter. Musk also said "yes" in response to a user question on whether Apple was threatening Twitter's presence in the App Store or making moderation demands.

☆ Musk says Apple mostly stopped advertising on Twitter
▼ + stars: | 2022-11-28 | by ( ) www.reuters.com time to read: +1 min

Nov 28 (Reuters) - Billionaire Elon Musk said in a tweet on Monday that Apple Inc (AAPL.O) has mostly stopped advertising on Twitter. Apple and Twitter did not immediately respond to requests for comment. Earlier in November, Musk said Twitter had seen a "massive" drop in revenue and blamed activist groups for pressuring advertisers. read moreSeveral companies including General Mills Inc (GIS.N) and luxury automaker Audi of America have paused advertising on Twitter since Musk completed his purchase, while General Motors Co (GM.N) said it had temporarily halted paid advertising on the social media platform. read moreApple spent an estimated $131,600 on Twitter ads between Nov. 10 and Nov. 16, down from $220,800 between Oct. 16 and Oct. 22, the week before Musk closed the Twitter acquisition, according to ad measurement firm Pathmatics.

DETROIT/WASHINGTON, Nov 7 (Reuters) - Stellantis (STLA.MI) said on Monday it is pausing all paid advertising posts on Twitter as it waits to see what the platform will look like under the leadership of its new owner Elon Musk. “We're pausing paid advertising posts until we have a clearer understanding of the future of the platform under its new leadership," the automaker said of Twitter in a statement to Reuters. Musk has said Twitter has suffered a "massive" revenue drop since he took over 10 days ago. Stellantis joins a number of major companies that have halted advertising on Twitter, including United Airlines (UAL.O), General Mills Inc (GIS.N) luxury automaker Audi of America and General Motors Co (GM.N). Gilead Sciences Inc (GILD.O) said earlier on Monday the company and its unit Kite were in the "process of pausing advertising" on Twitter.

☆ United Airlines suspends ad spending on Twitter
▼ + stars: | 2022-11-05 | by ( ) www.reuters.com time to read: 1 min

Nov 4 (Reuters) - United Airlines Holdings Inc (UAL.O) joined the list of companies that are suspending ad spending on Twitter, a United spokeswoman confirmed late on Friday. Major brands such as General Mills Inc (GIS.N) and luxury automaker Audi of America said on Thursday they have paused advertising on Twitter, days after the social media platform was acquired by billionaire Elon Musk for $44 billion. Reporting by Rhea Binoy in Bengaluru and David Shepardson in Washington; Editing by Leslie AdlerOur Standards: The Thomson Reuters Trust Principles.

☆ Musk says Twitter saw revenue slump as activist groups pressured advertisers
▼ + stars: | 2022-11-04 | by ( ) www.reuters.com time to read: +2 min

Nov 4 (Reuters) - New owner Elon Musk said on Friday that Twitter Inc had seen a "massive" drop in revenue and blamed activist groups pressuring advertisers. The world's richest person, who took control of the social media company last week, said the decline came "even though nothing has changed with content moderation and we did everything we could to appease the activists." Twitter recorded a fall in revenue in its last reported quarterly results in July, blaming Musk's $44 billion buyout proposal and a weakening digital advertising market. At a presentation for advertisers in May, some ad agencies and brands were already skeptical on concerns that Musk would scale back content moderation and security protection on the platform. read moreTwitter will form a content moderation council "with widely diverse viewpoints", Musk tweeted last Friday, adding that no major content decisions or account reinstatements will happen before the council convenes.

☆ Cheerios maker General Mills, Audi of America pause advertising on Twitter
▼ + stars: | 2022-11-03 | by ( ) www.reuters.com time to read: +2 min

[1/2] Packages of Cheerios, a brand owned by General Mills, are seen in a store in Manhattan, New York, U.S., November 12, 2021. REUTERS/Andrew KellyNov 3 (Reuters) - General Mills Inc (GIS.N) and Luxury automaker Audi of America said on Thursday they have paused advertising on Twitter, days after the social media platform was acquired by billionaire Elon Musk for $44 billion. "We will continue to monitor this new direction and evaluate our marketing spend," a General Mills spokesperson said. Audi of America, the Herndon, Virginia-based U.S. unit of Audi - a Volkswagen Group (VOWG_p.DE) brand - said it would "continue to evaluate the situation." The two companies join top U.S. automaker General Motors Co (GM.N), which last week said it had temporarily halted paid advertising on Twitter.

☆ Audi of America pauses paid Twitter advertising
▼ + stars: | 2022-11-03 | by ( ) www.reuters.com time to read: 1 min

WASHINGTON, Nov 3 (Reuters) - Luxury automaker Audi of America said on Thursday it has paused paid advertising on Twitter, the latest company to do so after the social media platform was acquired by billionaire Elon Musk. The Herndon, Virginia-based U.S. unit of Audi, a Volkswagen Group (VOWG_p.DE) brand, said it would "continue to evaluate the situation." Reporting by David Shepardson; Editing by Leslie AdlerOur Standards: The Thomson Reuters Trust Principles.

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