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Amazon's AI sales guidelines criticize rivals including Google and Microsoft. AdvertisementAmazon has internal sales guidelines that deride the AI capabilities of some of its biggest rivals, including Google. But OpenAI's explosive popularity gave it a head start in generative AI; the internal sales guidelines indicate some AWS customers launched their first AI projects using OpenAI's technology instead of AWS's. "It's no secret that generative AI is an extremely competitive space. AWS has more generative AI services than any other cloud provider, which is why our AI services alone have a multi-billion dollar run rate," the Amazon spokesperson said.
Persons: , We're, they're, doesn't, Atle Erlingsson, Erlingsson, It's Organizations: Google, Microsoft, Service, Amazon Web, Business, AI, Amazon
Other talking points from the documents include OpenAI's lack of access to third-party AI models and weak enterprise-level contracts. "For generative AI workloads, AWS will compete most often w/ Microsoft's Azure OpenAI Service, OpenAI (directly), and Google Cloud's Generative AI on Vertex AI," one of the documents said. Instead, Amazon has prioritized selling AI tools like Bedrock, which gives customers access to third-party AI models. The sales guidelines also outline how AWS sales reps should respond to customers' questions about Microsoft and Google. In situations where Microsoft pitches its AI-powered analytics software, Fabric, to customers, AWS salespeople are instructed to say, "Microsoft Fabric is a new (unproven) offering."
Persons: , It's, isn't, ChatGPT, OpenAI, OpenAI's, Sam Altman, Jason Redmond, Claude, Satya Nadella, Justin Sullivan, Maia, We're, they're, doesn't, Atle Erlingsson Organizations: Microsoft, Google, AWS, Service, Business, OpenAI, Amazon, Nvidia, Getty, Meta, Amazon's, AI, Fortune Locations: AFP
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