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Search resuls for: "Athletic Brewing Company"


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Athletic Brewing Company is the official nonalcoholic beer partner of Arsenal F.C. Athletic Brewing Company has scored a partnership with Arsenal, becoming the English soccer team's first official nonalcoholic beer partner. Arsenal will feature Athletic Brewing's Run Wild IPA at Emirates Stadium for both men's and women's matches, and Athletic Brewing will launch a marketing campaign and a series of promotions in return, according to a press release. Run Wild IPA is less than 0.5% alcohol by volume, or ABV. The deal represents an opportunity for America's largest nonalcoholic brewery to expand in the U.K.
Persons: soccer team's Organizations: Athletic Brewing Company, Arsenal F.C, Arsenal, soccer, Emirates, Athletic Brewing
The brewer plans to use the latest investment to increase production capacity and expand its offerings at global retailers to meet rising consumer demand for non-alcoholic beer. Leading non-alcoholic brewer Athletic Brewing Company announced Tuesday it's raised an additional $50 million in equity financing in a round led by General Atlantic. Athletic Brewing launched its non-alcoholic craft brewing facilities in 2018 and has since grown to become the 10th largest U.S. craft brewery and 20th largest overall U.S. brewing company, despite only offering non-alcoholic options, according to rankings by the Brewers Association. Athletic holds over 19% market share within non-alcoholic beer and is driving 32% of total non-alcoholic beer category growth, according to NielsenIQ data. Established beer companies like Heineken , Constellation Brands -owned Corona, Anheuser-Busch's Budweiser and even Diageo's Guinness have also hopped on the trend, introducing non-alcoholic beer offerings of their own.
Persons: Bill Shufelt, John Walker, We're, CNBC's, it's, Shufelt, Diageo's Guinness, We've Organizations: Athletic Brewing’s, Athletic, General, Athletic Brewing Company, General Atlantic, Athletic Brewing, Brewers Association . Athletic, Revenue, CNBC, Street, NCSolutions, Heineken, Constellation Brands, Corona, Anheuser, Budweiser Locations: Stratford , Connecticut, U.S, Milford , Connecticut, San Diego
This story is available exclusively to Business Insider subscribers. Related storiesThe term "sober" is defined as abstaining from drinking or drugs, according to Merriam-Webster, but there are several variations in the way it's used today. AdvertisementOthers more recently use the term "sober curious" to refer to an exploratory period where they cut down or abstain from drinking alcohol. By 2021, beverage analysts told Business Insider that they expected the non-alcoholic beverage market to expand, and it has. The ongoing trend is about being more mindful and moderating drinking more than anything else, an Athletic Brewing Company spokesperson told Business Insider.
Persons: , Shufelt, hasn't, Logan Bartlett, Webster, Bartlett, Gen Organizations: Service, Athletic Brewing, Business, Merriam, Cali, Athletic Brewing Company, University of Michigan
Indeed, studies show that drinking alcohol is less in vogue with younger millennials and Gen Z. Mounting concern around weight loss drugs GLP-1 drugs, which mimic the action of the glucagon-like peptide-1 hormone and stimulate insulin secretion after a meal, lower blood sugar and send feeling of fullness to the brain. What's more, GLP-1 drugs are an overwhelmingly American topic, with most Europeans unaware of them or unwilling to pay high prices. In total, GLP-1 users are only a very small slice of total alcohol consumers, said Spiros Malandrakis, lead alcohol industry researcher at Euromonitor International. The most vulnerable purveyors are those that are trailing the shift in consumption, notably domestic, non-premium beer brands.
Persons: Katie Pell, Pell, wasn't, millennials, Eli Lilly's Mounjaro, Goldman Sachs, Jason English, Nadine Sarwat, Bernstein, Sarwat, Spiros Malandrakis, , BUD YTD, who'd, Mickey Velado, Brian Sudano, Nell Healy, Healy, she's, Malandrakis, Ryan Brigden, Brigden, Sudano, Joseph Gabelli, Gabelli, Z, there's, it's, Garrett Nelson, They've, seltzer, Nelson, Molson Coors, Bud, he's Organizations: Gallup, Drugs, Nordisk's Ozempic, JPMorgan, CNBC, Euromonitor, Anheuser, Busch Inbev, Beverage Marketing, Constellation, Guinness, Corona, Heineken, Athletic Brewing Company, Heineken Holding, Carlsberg, Constellation Brands, Malandrakis, Beverage, Gabelli, Diageo, Molson Coors, Busch InBev, Molson, Anheuser Busch Locations: Brooklyn, U.S, GLP, imbibing, Angeles, Colorado, Washington, California, North Carolina, San Francisco Bay, Europe, British, Brazil, India
Athletic Brewing Company’s collaboration with Netflix will feature limited edition, co-branded nonalcoholic beers, the brewing company announced in a news release. Athletic Brewing Company's collaboration with Netflix features three limited-edition, co-branded non-alcoholic beers. Athletic Brewing CompanyThe booze-free beer might appeal to the one-third of Americans who reported trying to consume less alcohol, according to a recent survey. Nonalcoholic beer sales were up by 33% this year, the survey found. Athletic Brewing, launched in 2018, ferments its brews to be less than 0.5% alcohol by volume – the legal limit for US-brewed nonalcoholic beer, the company said in the release.
Persons: Netflix’s “, , Henry Cavill, Josh Simon, ” Simon, Geralt’s Organizations: CNN, US, Athletic Brewing, Netflix, Athletic Brewing’s Locations: Rivia
But the CEO of one of the leading non-alcoholic beer companies said that the demand for non-alcoholic brews is booming well beyond a single month. "This is the moment we've been waiting for in the category," Bill Shufelt, Athletic Brewing CEO, said on CNBC's "Squawk Box "on Wednesday. Long a sleepy category within the broader industry of beer, non-alcoholic beer has seen its growth skyrocket in recent years as bigger beer giants like AB InBev and Heineken launch new products as well as the emergence of independent brewers like Athletic Brewing. The lack of quality non-alcoholic beer options was the impetus for Shufelt, a former trader at Steve Cohen's Point72 Asset Management, to start the Connecticut-based company in 2017, which solely focuses on non-alcoholic brewing. Shufelt said that non-alcoholic beers now make up more than 2% of all beer sold at U.S. grocery stores, and at some national chain retailers, it is upwards of 8% of their beer category.
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