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☆ Arsenal names Athletic Brewing as official nonalcoholic beer partner
▼ + stars: | 2024-08-06 | by ( Justine Fisher | ) www.cnbc.com time to read: 1 min

Athletic Brewing Company is the official nonalcoholic beer partner of Arsenal F.C. Athletic Brewing Company has scored a partnership with Arsenal, becoming the English soccer team's first official nonalcoholic beer partner. Arsenal will feature Athletic Brewing's Run Wild IPA at Emirates Stadium for both men's and women's matches, and Athletic Brewing will launch a marketing campaign and a series of promotions in return, according to a press release. Run Wild IPA is less than 0.5% alcohol by volume, or ABV. The deal represents an opportunity for America's largest nonalcoholic brewery to expand in the U.K.

Persons: soccer team's Organizations: Athletic Brewing Company, Arsenal F.C, Arsenal, soccer, Emirates, Athletic Brewing

☆ Athletic Brewing raises $50 million as non-alcoholic wave sweeps brewing
▼ + stars: | 2024-07-09 | by ( Ece Yildirim | In Ecedyildirim | ) www.cnbc.com time to read: +3 min

The brewer plans to use the latest investment to increase production capacity and expand its offerings at global retailers to meet rising consumer demand for non-alcoholic beer. Leading non-alcoholic brewer Athletic Brewing Company announced Tuesday it's raised an additional $50 million in equity financing in a round led by General Atlantic. Athletic Brewing launched its non-alcoholic craft brewing facilities in 2018 and has since grown to become the 10th largest U.S. craft brewery and 20th largest overall U.S. brewing company, despite only offering non-alcoholic options, according to rankings by the Brewers Association. Athletic holds over 19% market share within non-alcoholic beer and is driving 32% of total non-alcoholic beer category growth, according to NielsenIQ data. Established beer companies like Heineken , Constellation Brands -owned Corona, Anheuser-Busch's Budweiser and even Diageo's Guinness have also hopped on the trend, introducing non-alcoholic beer offerings of their own.

Persons: Bill Shufelt, John Walker, We're, CNBC's, it's, Shufelt, Diageo's Guinness, We've Organizations: Athletic Brewing’s, Athletic, General, Athletic Brewing Company, General Atlantic, Athletic Brewing, Brewers Association . Athletic, Revenue, CNBC, Street, NCSolutions, Heineken, Constellation Brands, Corona, Anheuser, Budweiser Locations: Stratford , Connecticut, U.S, Milford , Connecticut, San Diego

☆ Athletic Brewing CEO explains why he feels the term 'sober' is outdated
▼ + stars: | 2024-06-03 | by ( Ana Altchek | ) www.businessinsider.com time to read: +5 min

This story is available exclusively to Business Insider subscribers. Related storiesThe term "sober" is defined as abstaining from drinking or drugs, according to Merriam-Webster, but there are several variations in the way it's used today. AdvertisementOthers more recently use the term "sober curious" to refer to an exploratory period where they cut down or abstain from drinking alcohol. By 2021, beverage analysts told Business Insider that they expected the non-alcoholic beverage market to expand, and it has. The ongoing trend is about being more mindful and moderating drinking more than anything else, an Athletic Brewing Company spokesperson told Business Insider.

Persons: —, Shufelt, hasn't, Logan Bartlett, Webster, Bartlett, Gen Organizations: Service, Athletic Brewing, Business, Merriam, Cali, Athletic Brewing Company, University of Michigan

☆ How Athletic Brewing Co. dominates the booming nonalcoholic beer market
▼ + stars: | 2024-03-11 | by ( Devan Burris | ) www.cnbc.com time to read: +2 min

Founded in 2017, Athletic Brewing Co. opened the doors to its nonalcoholic craft brewing facility within a year. Unlike other brewing companies, Athletic Brewing didn't cut its teeth making alcoholic beer before pivoting into nonalcoholic options. Instead, Athletic Brewing was founded on the idea that nonalcoholic beer didn't need to be a niche category with limited offerings. Fast forward to 2024, and Athletic Brewing is now dominating the nonalcoholic beer market. According to NielsenIQ data, Athletic Brewing represents 19% of the domestic nonalcoholic beer market, making it the top nonalcoholic beer brand in the country.

Persons: I'd, Bill Shufelt Organizations: Budweiser Zero, Heineken, Athletic Brewing Co, Athletic, Athletic Brewing, CNBC, Foods Locations: Connecticut

☆ How Athletic Brewing Co. became the king of nonalcoholic beer
▼ + stars: | 2024-03-11 | by ( Devan Burris | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailHow Athletic Brewing Co. became the king of nonalcoholic beerAthletic Brewing Co. is a midsize craft brewing company based out of Milford, Connecticut. Like most craft brewing operations, Athletic Brewing pumps out IPAs, dark beers, lite beers, hazy, special edition and maybe even fruity offerings during the summer. Similar to other breweries, you'll find huge industrial barrels of hops and wheat, and maybe a couple of brewing awards displayed. But the one thing you won't find at Athletic Brewing is alcohol.

Organizations: Brewing Co, Athletic Brewing Locations: Milford , Connecticut

Indeed, studies show that drinking alcohol is less in vogue with younger millennials and Gen Z. Mounting concern around weight loss drugs GLP-1 drugs, which mimic the action of the glucagon-like peptide-1 hormone and stimulate insulin secretion after a meal, lower blood sugar and send feeling of fullness to the brain. What's more, GLP-1 drugs are an overwhelmingly American topic, with most Europeans unaware of them or unwilling to pay high prices. In total, GLP-1 users are only a very small slice of total alcohol consumers, said Spiros Malandrakis, lead alcohol industry researcher at Euromonitor International. The most vulnerable purveyors are those that are trailing the shift in consumption, notably domestic, non-premium beer brands.

Persons: Katie Pell, Pell, wasn't, millennials, Eli Lilly's Mounjaro, Goldman Sachs, Jason English, Nadine Sarwat, Bernstein, Sarwat, Spiros Malandrakis, —, BUD YTD, who'd, Mickey Velado, Brian Sudano, Nell Healy, Healy, she's, Malandrakis, Ryan Brigden, Brigden, Sudano, Joseph Gabelli, Gabelli, Z, there's, it's, Garrett Nelson, They've, seltzer, Nelson, Molson Coors, Bud, he's Organizations: Gallup, Drugs, Nordisk's Ozempic, JPMorgan, CNBC, Euromonitor, Anheuser, Busch Inbev, Beverage Marketing, Constellation, Guinness, Corona, Heineken, Athletic Brewing Company, Heineken Holding, Carlsberg, Constellation Brands, Malandrakis, Beverage, Gabelli, Diageo, Molson Coors, Busch InBev, Molson, Anheuser Busch Locations: Brooklyn, U.S, GLP, imbibing, Angeles, Colorado, Washington, California, North Carolina, San Francisco Bay, Europe, British, Brazil, India

☆ Netflix and Athletic Brewing launch 'The Witcher'-themed non-alcoholic beer
▼ + stars: | 2023-06-03 | by ( Ashley R. Williams | ) edition.cnn.com time to read: +2 min

Athletic Brewing Company’s collaboration with Netflix will feature limited edition, co-branded nonalcoholic beers, the brewing company announced in a news release. Athletic Brewing Company's collaboration with Netflix features three limited-edition, co-branded non-alcoholic beers. Athletic Brewing CompanyThe booze-free beer might appeal to the one-third of Americans who reported trying to consume less alcohol, according to a recent survey. Nonalcoholic beer sales were up by 33% this year, the survey found. Athletic Brewing, launched in 2018, ferments its brews to be less than 0.5% alcohol by volume – the legal limit for US-brewed nonalcoholic beer, the company said in the release.

Persons: Netflix’s “, ”, Henry Cavill, Josh Simon, ” Simon, Geralt’s Organizations: CNN, US, Athletic Brewing, Netflix, Athletic Brewing’s Locations: Rivia

☆ The 50 fashion, beauty, and lifestyle companies set to take off and become the next great direct-to-consumer brands, according to The Lead
▼ + stars: | 2023-01-30 | by ( Danni Santana | ) www.businessinsider.com time to read: +9 min

HydrowWhat it is: indoor rowing machineTotal capital raised: $255 million22. ipsaWhat it is: fine frozen dinners made to be heated on stove tops or in ovensTotal capital raised: Undisclosed23. MadhappyWhat it is: fashion and lifestyle brand focused on creating conversation around mental healthTotal capital raised: $1.8 million28. MugsyWhat it is: online retailer best known for its jeansTotal capital raised: None32 .Oliver CabellWhat it is: luxury footwear minus the markupsTotal capital raised: None33. The Normal BrandWhat it is: lifestyle brand that sells rugged clothing for men and women inspired by the MidwestTotal capital raised: None46. Win Brands GroupWhat it is: holding company with brands selling outerwear, home goods, and candlesTotal capital raised: $90 million50.

☆ Non-alcoholic beer to continue growing in 2023, Athletic Brewing Company CEO says
▼ + stars: | 2022-12-30 | by ( Ian Thomas | ) www.cnbc.com time to read: +1 min

But the CEO of one of the leading non-alcoholic beer companies said that the demand for non-alcoholic brews is booming well beyond a single month. "This is the moment we've been waiting for in the category," Bill Shufelt, Athletic Brewing CEO, said on CNBC's "Squawk Box "on Wednesday. Long a sleepy category within the broader industry of beer, non-alcoholic beer has seen its growth skyrocket in recent years as bigger beer giants like AB InBev and Heineken launch new products as well as the emergence of independent brewers like Athletic Brewing. The lack of quality non-alcoholic beer options was the impetus for Shufelt, a former trader at Steve Cohen's Point72 Asset Management, to start the Connecticut-based company in 2017, which solely focuses on non-alcoholic brewing. Shufelt said that non-alcoholic beers now make up more than 2% of all beer sold at U.S. grocery stores, and at some national chain retailers, it is upwards of 8% of their beer category.

☆ Dry January is almost here. Here are 7 of our favorite, tasty non-alcoholic beverages to enjoy all month
▼ + stars: | 2022-12-30 | by ( Bethany Biron | ) www.businessinsider.com time to read: +8 min

Dry January is almost upon us, and people around the world are gearing up for a booze-free month. The non-alcoholic beverage market is booming, with sales up 7% to become a $11 billion market in 2022. Here are some of our favorite booze-free options to enjoy all month long, and beyond. In addition to containing zero alcohol, it also has zero calories, zero carbohydrates, and zero gluten, making it a health-conscious option as well. The fizzy beverage has become a fan favorite on social media, with several TikTok posts dedicated to the drink.

☆ Athletic Brewing CEO Bill Shufelt breaks down the boom in non-alcoholic beer
▼ + stars: | 2022-12-28 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailAthletic Brewing CEO Bill Shufelt breaks down the boom in non-alcoholic beerAthletic Brewing co-founder and CEO Bill Shufelt joins CNBC's 'Squawk Box' ahead of "dry January" to discuss the rise in non-alcoholic beer and more.

☆ Keurig Dr Pepper just invested $50 million in Athletic Brewing, the brand dominating the nonalcoholic beer sector. Here's how the founder started and grew his brewery after leaving the hedge-fund worl
▼ + stars: | 2022-11-09 | by ( Nancy Luna | ) www.businessinsider.com time to read: +6 min

The investment gives Keurig a minority position in the beverage startup, which controls over half of the $328.6 million nonalcoholic-beer market. He quit his position at Point72 Asset Management in 2017 and cofounded Athletic Brewing a year later with the head brewer John Walker. Athletic Brewing now controls 45% of the non-alcoholic craft beer market. Athletic Brewing said it distinguishes itself from big beer brewers by being the only brewery in the country dedicated solely to nonalcoholic craft beer. The restaurateur Danny Meyer and Chang serve Athletic Brewing in Eleven Madison Park, Gramercy Tavern, The Modern, and Momofuku Ko.

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