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☆ Pickleball could be responsible for up to $500 million in medical costs this year, one industry watcher says
  + stars: | 2023-06-27 | by ( Sarah Jackson | ) www.businessinsider.com   time to read: +3 min
They estimate that up to $500 million of medical costs in 2023 will be attributable to pickleball. A UBS analyst note estimated pickleball, which has been likened to a combination of tennis and ping pong, would be responsible for $250 million to $500 million of medical costs in 2023. One reason for the high medical costs associated with pickleball is the sport's demographic. The Sports & Fitness Industry Association's report estimated there were 8.9 million pickleball players above the age of six in the US; the Association of Pickleball Professionals estimated in January that there were 36.5 million pickleball players in the US. The UBS analysis estimated there would be 22.3 million pickleball players in the US this year.
Persons: pickleball Organizations: UBS, Morning, Fitness Industry Association, Fitness Industry, Association of Pickleball Professionals, Google Locations: pickleball
☆ Amazon Prime signs on to stream professional pickleball tournaments
  + stars: | 2023-05-16 | by ( Jessica Golden | ) www.cnbc.com   time to read: +3 min
Amazon's Prime Video streaming platform announced on Tuesday it's signed a multiyear deal with the Professional Pickleball Association for global streaming rights to four live PPA Tour events per year, including the 2023-2024 PPA Tour World Championship Series. "When something has an explosion in growth, naturally it catches our eye," Charlie Neiman, head of sports partnerships at Amazon Prime Video, told CNBC. Connor Pardoe, CEO and cofounder of the Pro Pickleball Association, called the deal "monumental" for the burgeoning league. "We're always looking at content and making sure our offerings on Prime Video reflect our customers interests," he said. Earlier this month, the PPA Tour announced that ESPN will cover eight of the league's tournaments.
☆ Pickleball popularity explodes, with more than 36 million playing
  + stars: | 2023-01-05 | by ( Jessica Golden | ) www.cnbc.com   time to read: +6 min
The latest numbers unveiled in the 2023 APP Pickleball Participation report, via a study conducted by YouGov, shows that 14% of Americans played pickleball at least once in that 12-month period. The real dillAcross the country, tennis courts and being replaced, and pickleball courts are moving in as other investors are shoring up big money. Since 2022, Life Time has constructed indoor and outdoor pickleball courts at a rate of five new permanent courts each week. "Pickleball participation [at Life Time] in a given month has risen from about 16,000 people to like 160,000. Major League Pickleball and the Professional Pickleball Association took notice and they have partnered with Life Time to host multiple tournaments across the country this year.
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