The two Texas-based creators met up to talk about potentially producing content together given their similar fashion niches, according to a lawsuit filed by Gifford. Lawyers told BI that if Gifford wins any or all of the counts, the case could set a new precedent for the creator economy. It could drastically change how influencers create content online and protect their rights. She said this case could spark a fire in the creator community regardless of whether Gifford wins or loses. "The audience online is really smart though, and they'll figure it who the original creator is eventually," Puri said.

---

Persons: —, Sydney Nicole Gifford, Alyssa Sheil, she'd, Gifford, Sheil, She's, Kameron Buckner, there's, Buckner, I've, that's, Taylor Tieman, — Gifford —, Tieman, Tiffany Ferris, Haynes Boone, Ferris, Roe, Wade, Brown, I'm, Asmita, Puri Organizations: Service, Business, Meta, Copyright, Business Insider, of Education, Federal Trade Commission Locations: Texas, TikTok, Asmita Puri