SiriusXM announced Wednesday that it will launch a revamped app and a newly priced streaming plan as it pushes to attract younger customers.
SiriusXM has shed subscribers recently, as it reported a loss of 94,000 satellite radio subscribers in the third quarter.
The company is also simplifying its pricing structure, offering its new Streaming All Access Plan for $9.99 a month, a dollar cheaper than its current all-inclusive streaming plan.
The cheaper price tag is another bid to attract millennial and younger customers, who may already pay for another streaming service.
Select-model 2024 Polestar vehicles will come equipped with SiriusXM 360L technology, which combines satellite and streaming features, the company announced Wednesday.
Persons:
Scott Greenstein, Kevin Hart, Ashley Flowers, Kelly Clarkson, SiriusXM, Jennifer Witz, Howard Stern, Conan O'Brien, Andy Cohen, Joe Inzerillo, Morgan Stanley, Dolly Parton, John Mayer, Witz
Organizations:
NEW, Industry, Tisch, Apple, Sirius, Technology, CNBC, SiriusXM
Locations:
New York City