Customers ordering an Uber in Phoenix, Arizona, now have the option to take their ride in a fully autonomous vehicle, the company announced in a blog post Thursday. The autonomous Uber rides will be serviced by Waymo vehicles, and rides will be the same price as the traditional car rides Uber offers, an Uber spokesperson told CNBC. Customers who request a ride in an UberX, Uber Comfort, Uber Comfort Electric or Uber Green within Waymo's operating territory could be paired with one of its autonomous cars. People who are eager to try the autonomous rides can also increase the chances of being matched with one if they update their preferences in the app. Uber declined to share how many Waymo cars are being serviced in Pheonix or when it plans to roll out the feature in other cities.

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Persons: Uber Organizations: Google, CNBC, Uber Comfort, Uber Locations: Phoenix , Arizona, Pheonix