Between the decorations, feasts and gift-giving, the winter holidays give us plenty of reasons to spend money, which human brains find rewarding. Why our brains like shoppingIt’s no surprise that shopping feels good — it feeds our brains’ rewards systems. On top of that, many people are paid lots of money to make shopping feel even more rewarding, Duhaime said. Internet shoppingThe sacrifices needed to buy holiday gifts and goods drastically decrease when you go online, Duhaime said. Less shopping, more holiday cheerAs much as we want to give our families the best holidays ever every year, more shopping doesn’t always bring us closer to that goal, Duhaime said.

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Persons: you’ll, ”, Ashish Bhatt, Bhatt, “, Ann, Christine Duhaime, Duhaime, Alexandra Cromer, Cromer Organizations: CNN, Addiction Center, Disorders, Harvard Medical School, Massachusetts General Hospital, Mental Health Services, “ Retailers Locations: Massachusetts, Boston, Richmond , Virginia