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He said creating different ads for various audiences can be expensive and expects Amazon's AI tools to save money for advertisers. Brendan Witcher, a principal analyst at Forrester, said that Amazon's generative AI ad tool will be "good for attracting and keeping a segment of third-party sellers and brands advertising on Amazon." Other companies including Ascendly Marketing are using generative AI imaging tools that combine pictures of public figures with products. His clients are seeing a bump in sales and Google click-through rates, a trend that Amazon wants to see for its own generative AI ad tools during the holiday season. Analysts expect Amazon's advertising business to earn $14.2 billion during the holiday quarter, up from $11.56 billion a year earlier, according to LSEG estimates.
Persons: Soren Larson, Andy Jassy, Jassy, Andy Friedland, Brendan Witcher, Forrester, Elvis Presley, Marshal Davis, Friedland, Witcher, Ascendly's Davis, Davis, Arriana McLymore, Siddharth Cavale, Rod Nickel Organizations: REUTERS, Black, Amazon, Ascendly, Google, Amazon's, Thomson Locations: Melville , New York, U.S, New York City
These cold emails have helped her land some of her best clients. For small businesses with limited marketing budgets, cold emailing can be an inexpensive way to build relationships with prospective clients. He recently landed a manufacturing company as a client after a cold email reached the company's CEO. "There's a little bit of tongue in cheek when we talk to someone because they're like, 'Does cold email work?' Show your value to build relationshipsTo make a connection via a cold email, Davis said the message needed to be personalized and offer value.
Persons: SBOs, , Erin Derby, that's, Marshal Davis, Davis Davis, Davis, Derby, Instagram, it's, she's Organizations: Small, Service, Derby, Ascendly Locations: New York City, The Woodlands , Texas, Derby
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