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☆ There's new evidence that creators are turning away from AI
▼ + stars: | 2024-05-23 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +3 min

Read previewArtificial intelligence took the creator world by storm, but it looks like fewer creators are now buying into the hype. Earlier this month, the Swedish-based music company Epidemic Sound published a report finding that fewer social-media personalities were using AI tools like chatbots or transcription software in 2024 compared to the previous year. For example, creator Noah Jennings said using AI to generate content designs was actually more time-consuming than coming up with the ideas himself. Others, like lifestyle creator Joseph Arujo, had relegated using tools like ChatGPT for administrative tasks like formatting emails for corresponding with brands rather than creative work. Other creators had stopped using AI altogether for reasons like a lack of inclusivity.

Persons: —, Noah Jennings, Joseph Arujo, Sora, Alex Piper, Kahlil Greene, we'll Organizations: Service, Business, Sound, Adobe, Night Studios, it's Locations: Swedish

☆ Creators are growing increasingly concerned about AI as OpenAI's Sora looms and issues of inclusivity and crediting persist
▼ + stars: | 2024-03-26 | by ( Shriya Bhattacharya | Marta Biino | ) www.businessinsider.com time to read: +8 min

"I'm worried about AI stunting creativity, replacing the need to use our brains," said travel creator Jessica Morrobel, who has about 168,000 followers on TikTok and Instagram. Lifestyle creator Joseph Arujo said he primarily uses ChatGPT to format his emails, since he gets a lot of brand partnership requests. AdvertisementCherie Luo, who publishes educational content, said she uses AI to transcribe and summarize her podcast episodes. And UGC creator Salha Aziz said she uses AI for a variety of tasks, including writing scripts for her videos. "It is concerning how good it's getting," said Tales, who has 2.7 million followers on TikTok and Instagram.

Persons: —, Snapchat, I'm, Jessica Morrobel, Noah Jennings, Marina Mogilko, YouTuber who's, Cassey Ho, Joseph Arujo, Cherie Luo, Salha Aziz, Sora, Tyler Perry, he'd, Martin Haerlin, Tristan, Alex Piper, Haerlin, Kahlil Greene, we'll, Nneya Richards, she'd, Richards Organizations: Service, SXSW, Business, Adobe, YouTube, Ferrari, Night Studios, it's Locations: Texas, TikTok

☆ Here's how to make money and get paid for user-generated content and UGC ads on platforms like TikTok
▼ + stars: | 2023-09-15 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

TikTok has led to a surge in UGC, or user-generated content, ads. AdvertisementAdvertisementThe content feels native to TikTok and appears authentic, helping brands establish trust with consumers, agencies said. In fact, some brands prefer creators with small followings because their content is usually cheaper and feels more authentic. Read more about the frustration TikTok creators experience with building stable careers on the platformAnd it's not only a frustration with TikTok that's causing UGC to boom. AdvertisementAdvertisementRead the pitch deck Insense used to raise $2.5 million to help e-commerce brands find UGC creators

Persons: TikTok, Read, TikTok that's, Erin Confortini, Salha Aziz, @sociallyaziz, Aziz, Joseph Arujo, Danil Saliukov Organizations: UGC, Brands, SAG, Ford, Walmart Locations: TikTok, Delta

☆ How the Hollywood strikes are affecting social-media influencers, who are turning away brand deals and 5-figure paychecks to follow SAG-AFTRA rules
▼ + stars: | 2023-09-08 | by ( Reed Alexander | ) www.businessinsider.com time to read: +6 min

They're seeking ways to make money without running afoul of SAG-AFTRA, the actors' union. Some are already members of the actors' guild, SAG-AFTRA, which began welcoming influencers in 2021, while many others are hoping to join as they make more progress in their careers. "The implicit message from the actors' guild is: We're the gatekeepers of the career you want. "It was at that point I decided it might just be better to completely shift away from that kind of content," he told Insider in an interview . Aragon added that he's told studios that he's withdrawing his services indefinitely and might resume once the labor stoppages have ended.

Persons: Hollywood, Instagram —, they've, aren't, Jasmine Paige Moore, TikTok, she's, — Moore, Moore, Joseph Arujo, Arujo, Joe Aragon, Aragon, he's, Reed Alexander Organizations: SAG, Service, Hollywood, Writers Guild of America Locations: Wall, Silicon, Hollywood

☆ How a TikToker with 861,000 followers who got paid to promote TV and movies is pivoting to earn money as the Hollywood strikes continue
▼ + stars: | 2023-08-21 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

As actors and writers continue to strike, some influencers are standing in solidarity. Creators who were paid to attend TV and movie premieres are trying to make money in other ways. He also said he wouldn't attend any other premieres or post TV or movie-related content until the strike was resolved. "It was at that point I decided it might just be better to completely shift away from that kind of content," Arujo said. Snap stories, TikTok challenges, and music festivals have been his new go-tosThe 19-year-old has shifted his content focus from TV and film to music amid the strikes.

Persons: Joseph Arujo, didn't, Arujo, he's, DMing, Omar Apollo, I've, it's, He's, Hollywood, I'm Organizations: Hollywood, SAG, Writers Guild of America, influencers, Disney, Netflix, Recording Academy, Creative Locations: Los Angeles

☆ An influencer who got paid to promote TV and movies is pivoting to music content and more UGC on TikTok and Snapchat to earn money as the Hollywood strikes continue
▼ + stars: | 2023-08-18 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

Creators who were paid to attend TV and movie premieres are trying to make money in other ways. One influencer is now posting sponsored content for music artists and festivals instead. He also said he wouldn't attend any other premieres or post TV or movie-related content until the strike was resolved. "It was at that point I decided it might just be better to completely shift away from that kind of content," Arujo said. Snap stories, TikTok challenges, and music festivals have been his new go-tosThe 19-year-old has shifted his content focus from TV and film to music amid the strikes.

☆ How influencers think about AI and its impact on their work, according to a new survey of 1,000 creators
▼ + stars: | 2023-05-24 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

The survey shows 62% of creators already use AI to help create content. Lightricks partnered with the market-research firm YouGov to survey more than 1,000 current and aspiring content creators in the US over the age of 18. The company defined content creators as "those who edit and share photos and/or videos online that generate income," while aspiring creators were defined as "those who are working towards achieving that goal." 62% of creators use AI to help create contentThe data gathered by Lightricks showed that 62% of current creators and 68% of aspiring creators already used AI in their content-creation process. 38% of creators think AI will increase their feesDespite the debate around how AI will impact creative work, 38% of creators believe that their fees will increase with the use of AI, while 22% think they will decrease.

☆ Why Instagram's 'Creator Marketplace' has left many influencers twiddling their thumbs instead of scoring brand deals
▼ + stars: | 2023-04-03 | by ( Sydney Bradley | Marta Biino | ) www.businessinsider.com time to read: +9 min

"I was so excited when the creator marketplace was rolled out," content creator Melanie Demi told Insider. "Over the last couple of months, I feel like the creator marketplace has died down a little bit," Demi said. "Even on the TikTok creator marketplace, it's the same," said Joseph Arujo, who has access to the feature on both platforms. On TikTok's marketplace, creators can add their starting rates for brand deals or negotiate terms. TikTok's creator marketplace, for example, brought on "alpha partners" in 2021 such as Influential, Whalar, and Captiv8.

☆ 9 ways creators and influencers are using ChatGPT, from writing video hooks to drafting emails to brands
▼ + stars: | 2023-03-13 | by ( Marta Biino | ) www.businessinsider.com time to read: +2 min

Since then, some creators have been using it to make content creation easier and faster. Here are 9 ways creators are leveraging ChatGPT, from finding content ideas to drafting emails. Arujo is one of hundreds of millions of users who have tried their hand at using ChatGPT. "It's very accurate to what I've seen before," said creator Jade Darmawangsa, who used ChatGPT to help with putting together an NDA. Here are 9 ways creators say ChatGPT has helped them:

☆ 9 ways content creators are using ChatGPT, from writing hooks for videos to email drafting
▼ + stars: | 2023-03-08 | by ( Marta Biino | ) www.businessinsider.com time to read: +2 min

☆ Influencers pick their 14 favorite creator-economy startups that help them monetize, grow their audiences, and build online businesses
▼ + stars: | 2023-01-30 | by ( Marta Biino | Shriya Bhattacharya | ) www.businessinsider.com time to read: +2 min

The number of influencers continues to climb alongside the rise of creator-economy startups. Insider spoke with 14 creators about which startups they use and why they like them. Creators, like lifestyle influencer Joseph Arujo, also look to startups to help them get paid their worth. Today, creators have many options when it comes to the startups they work with. Here are their top 14 picks, listed in alphabetical order (we excluded startups the creators had invested in or had a current paid relationship with):

☆ Influencers share their 14 favorite creator-economy startups, from design apps to platforms that help them make more money from brand deals
▼ + stars: | 2023-01-26 | by ( Marta Biino | Shriya Bhattacharya | ) www.businessinsider.com time to read: +2 min

☆ The 1-page media kit a TikToker with 874K followers uses to get brand deals, and how much he charges across platforms including Instagram and YouTube Shorts
▼ + stars: | 2023-01-25 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

Arujo shares his one-page media kit and rates for YouTube, TikTok, Instagram, and user-generated content. When TikTok chose Latino creator Joseph Arujo in March to join its newly formed Creator Diversity Collective as a community leader, he was ecstatic. His kit was initially three pages, but he condensed it to one because he views it as a "creator resume." The media kit also focuses on Arujo's TikTok engagement, rather than his Instagram and YouTube statistics, because he has the most followers on the short-video app and lands most of his brand deals there. The platform allowed him to see what other creators made from specific brand deals.

☆ A TikToker shares the 1-page media kit he used to get a brand deal with Netflix and how much he charges for sponsored posts
▼ + stars: | 2023-01-19 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

Arujo shares his one-page media kit and rates for YouTube, TikTok, Instagram, and user-generated content. When TikTok chose Latino creator Joseph Arujo in March to join its newly formed Creator Diversity Collective as a community leader, he was ecstatic. Condensing his media kit to a single page made a big difference when pitching brandsOnce brands started reaching out to Arujo, he said he hired a manager who focused on Latinx representation and created a media kit that showcased what he could bring to potential brand partnerships. His kit was initially three pages, but he condensed it to one because he views it as a "creator resume." Joseph Arujo's media kit.

☆ How creators and advertisers make money from user-generated content ads on platforms like TikTok
▼ + stars: | 2022-08-11 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

TikTok has led to a surge in UGC, or user-generated content, ads. AdvertisementAdvertisementThe content feels native to TikTok and appears authentic, helping brands establish trust with consumers, agencies said. In fact, some brands prefer creators with small followings because their content is usually cheaper and feels more authentic. Read more about the frustration TikTok creators experience with building stable careers on the platformAnd it's not only a frustration with TikTok that's causing UGC to boom. Read the pitch deck Insense used to raise $2.5 million to help e-commerce brands find UGC creators

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