CNN —On Monday July 3, Italian tennis star and Men’s Singles contender Jannik Sinner arrived on the center court at Wimbledon with a custom Gucci duffle bag slung across one shoulder.
Sinner became a brand ambassador for Gucci last year.
The next generation of tennis players are even experimenting with jewelry: Russian player Andrey Rublev is known to layer several silver pendants, while Nick Kyrgios is rarely seen without his double hoop earrings.
Permission for the highly-engineered moment was granted after a lengthy approval process involving the International Tennis Federation, Association of Tennis Professionals and Wimbledon.
As Sinner told Women’s Wear Daily, “(This bag) will create a conversation.”
Persons:
Jannik Sinner, Gucci, Elsa Schiaparelli, Lili de Alvarez, Lea Pericoli, Teddy Tinling, Sinner, Clive Brunskill, Serena Williams, Emma Raducanu, Dior, Arthur Ashe —, Wimbledon —, Arthur Ashe's, Tony Triolo, Bjorn Borg, Babe Ruth, Fila, Pat Cash, Andre Agassi, Chris Cole, Anna Wintour, Carlos Alcaraz, Louis Vuitton, Calvin Klein, Andrey Rublev, Nick Kyrgios, Sinner’s Gucci, it’s, Kyrgios, Women’s, ”
Organizations:
CNN, Wimbledon, Tiffany’s, Adidas, Nike, Rowing Blazers, Getty, Vogue, International Tennis Federation, Association of Tennis Professionals, Air Jordan
Locations:
Italian, Wimbledon