The execs leading ArtBotAI said it differs from other ad agency holding groups' AI offerings because it builds on the ArtBot content automation tool its Critical Mass agency originally launched in 2022. "It's not just a generative AI tool, it's an automation tool that has been operationalized with large accounts at scale." Related storiesArtBotAI's generative AI functionality is driven by Omnicom's large language models, which it has created through partnerships with companies including Microsoft, OpenAI, Google, Getty, Adobe, and Amazon. KAITLIN MOERMANOmnicom said clients using ArtBotAI have, on average, achieved 40% increases in ad engagements like clicks and video views since they began using the platform. Omnicom stated in its February financial filings that its use of generative AI presents risks like ethical considerations, a negative impact on the public perception of the company, and the need to comply with various regulations.

---

Persons: —, ArtBotAI, ArtBot, Paolo Yuvienco, It's, Artbot, Yuvienco, Valerie Vargas, Alissa Hansen, KAITLIN MOERMAN Omnicom, Omnicom, Hansen, Ingo Duckerschein, Duckerschein Organizations: Service, Business, Apple, Unilever, Pfizer, Volkswagen, Omni, Omni Assist, Microsoft, Google, Getty, Adobe, Advertising, United Talent Agency, Agency, WPP, Intuit, Taboola Locations: North America