"I think the 'miracle' at Prada is Miu Miu," Luca Solca, a senior analyst at Bernstein, told Business Insider.
Miu Miu is doing just that.
"Miu Miu is resonating with consumers because of a savvy mix of product and communication marketing," Solca said.
Miu Miu has embraced stars (Sydney Sweeney and Gigi Hadid were featured in recent campaigns), which has energized its following.
AdvertisementIn short — pun intended — you can't get trendier than Miu Miu right now, and being trendy is good for business.
Persons:
that's, Miu Miu, Luca Solca, Bernstein, Miu, —, Moncler, Stifel's Rogerio Fujimori, Edward Berthelot, Solca, Sydney Sweeney, Gigi Hadid, Lexie Liu, Zhao Jinmai, Wu Yanshu, Miu Miu's Mary Jane, It's, Prada, Prada hadn't, Jelena Sokolova, Morningstar, Burberry, Gucci, Andrea Guerra, Raf Simons, Muccia Prada, Goldman Sachs, Gen, Scarlett Johansson, Arqué, Sokolova, Alessandro Michele, Guerra, L'Oréal, " Guerra
Organizations:
Prada, HSBC, Little, Business, New York Times, LVMH, Gucci
Locations:
Prada, Asia, China, Tokyo, Taipei, Nanjing, LVMH, Hong Kong