As more drinkers seek out luxury spirits, a growing number of celebrities are using their star power, and cash, to elevate premium liquor brands.
Volume sales of spirits brands at the top end of the distilled spirits market increased 4% last year from the year before, according to the Distilled Spirits Council of the United States.
"But certainly, the increased consumer interest in great distilled spirits has excitedly generated a lot of celebrity engagement and enthusiasm in recent years."
DISCUS tracks celebrity-affiliated brands and said it has counted several dozen on market.
Wahlberg joined the team last year with an ownership stake, and since then, "sales have gone up exponentially," Marquez said.
Persons:
Chris Swonger, Swonger, Mark Wahlberg, Aron Marquez, wouldn't, Mark, Marquez, Abraham Ancer, Wahlberg, He's
Organizations:
Consumers, CNBC
Locations:
United States, American, Canada