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— - 1 Google's - 1 Tim Nollen - 1 isn't gunning - 1 adtech - 1 Macquarie's Nollen - 1 Bietti - 1 Mark Jamison - 1
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Virginia AdX
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Service - 1 Eastern - 1 Business - 1 US Department of Justice - 1 Google - 1 DOJ - 1 Microsoft - 1 Macquarie - 1

Search resuls for: "Arielle Garcia"


2 mentions found


☆ Inside the landmark Google adtech antitrust trial that could transform the $700 billion global digital ad market
  + stars: | 2024-09-09 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +9 min
The DOJ and the states are seeking a breakup of Google's adtech business. Separately, they said that while a separation of Google's ad server and its ad exchange would be good for competition in the adtech market, it might drive ad server costs up for publishers. Google's ad server is "a loss leader, they make all their money in AdX," the exec said, referring to Google's ad exchange that connects buyers and sellers. Global regulators have Google in their sights, tooAny unraveling of Google's ad empire would be complex. Over the pond, the European Union said last year it might look to break up Google's adtech business.
Persons: —, Google's, Tim Nollen, isn't gunning, adtech, Macquarie's Nollen, Bietti, Mark Jamison, there's, Arielle Garcia Organizations: Service, Eastern, Business, US Department of Justice, Google, DOJ, Microsoft, Macquarie, Publishers, US Department of, Northeastern University, Public Utility Research Center, Digital Markets, University of Florida, Global, European Union Locations: Virginia, AdX
☆ Brands Review Data Privacy Policies After $1.2 Million Sephora Settlement
  + stars: | 2022-09-27 | by ( Patrick Coffee | Jodi Daniels | Ceo Of Red Clover Advisors | ) www.wsj.com   time to read: +8 min
More marketers are taking notice of California’s data privacy laws after the state said last month that cosmetics retailer Sephora had agreed to pay $1.2 million in penalties for alleged violations related to its targeted advertising practices. Some companies that have received letters have complied or begun working toward compliance, while others remain under investigation, the spokesperson said. Many companies delayed compliance because they disagree with that definition and don’t want to tell consumers that they sell data, he said. The state’s determination that Sephora didn’t process global opt-out requests played a key role in the attorney general’s decision to take action. “People see a headline about Sephora and everyone thinks they sold data,” she said.
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