Read previewYouTube, TikTok, Instagram, Snapchat, Threads. Kay, known online as honeybobabear, said YouTube shorts was instrumental in rapidly growing her audience. Others have been making money from ad-revenue sharing on shorts, starting from the program's first month. Related storiesBoth YouTube shorts and Instagram reels have taken a bite out of TikTok's engagement in recent months. "It's doing so well right now, but I think it also depends on the type of content you want to create," she said, adding that for lifestyle content, Instagram is "where it's at."

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Persons: —, Janette Ok, Kelly Kay, Arianna Hailey, Kay, Morgan Stanley, Instagram, Hailey, TikTok, she'd, Sofia Bella, couldn't Organizations: Service, Business, YouTube, Brands, Meta, Instagram's Locations: Brazil, Omdia, VidCon