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Top related persons:
Ari Paparo - 2 — - 1 Google's - 1 Paparo - 1 DoubleClick - 1 SSPs - 1 Matt Prohaska - 1 Will Doherty - 1
Top related locs:
Virginia OpenPath
Top related orgs:
Microsoft - 2 Google - 2 Service - 1 adtech - 1 Marketecture Media - 1 Business - 1 Yahoo - 1 AOL - 1

Search resuls for: "Ari Paparo"


3 mentions found


☆ This leaked 2007 DoubleClick pitch deck is set to play a central role in Google's blockbuster adtech antitrust trial
  + stars: | 2024-09-04 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +3 min
The deck was obtained by adtech veteran Ari Paparo, CEO of Marketecture Media, which is producing "The Monopoly Report" newsletter to accompany Google's adtech trial. This story is available exclusively to Business Insider subscribers. Business Insider could not confirm with certainty whether this was a final draft. The DOJ and the states are seeking a breakup of Google's adtech business, which could have big ramifications on the broader digital ad market. The case concerns the under-the-hood part of Google's advertising business: The technology that connects advertisers with publishers and that runs the advertising auctions that take place in the milliseconds it takes a webpage to load.
Persons: —, Ari Paparo, Google's, Paparo, DoubleClick Organizations: Service, adtech, Marketecture Media, Business, Yahoo, Microsoft, AOL, Google, US Department of Justice, DOJ, Reuters, Big Tech Locations: Virginia
☆ The Trade Desk is exerting its power in the ad industry, and some insiders fear it's becoming more like Google
  + stars: | 2023-09-01 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +6 min
AdvertisementAdvertisementPublisher-focused adtech firms that traditionally work with The Trade Desk, which helps advertisers buy digital ads, are now in competition with it. The Trade Desk has been aggressively building products that will undercut the business of publisher-focused adtech companies, or "supply-side platforms," according to industry insiders. The Trade Desk has not traditionally competed with SSPs, which help publishers of online content price their ad inventory and make it available to buy. "By saying this publicly, The Trade Desk is throwing down the gauntlet." He added that other ad-buying platforms besides The Trade Desk have direct deals with publishers, similar to OpenPath.
Persons: SSPs, Ari Paparo, Matt Prohaska, Will Doherty, Prohaska, Rajeev Goel, Shiv Gupta, Gupta, Desk's Doherty, Magnite, PubMatic, Adam Soroca, they're Organizations: Google, SSPs, Marketecture, Prohaska Consulting, Trade, Exchange, Microsoft, Publishers Locations: OpenPath
☆ The 19 most promising advertising and marketing tech startups of 2022, according to VCs
  + stars: | 2022-09-27 | by ( Lara O'Reilly | Elizabeth Pham Janowski | Julie Bort | ) www.businessinsider.com   time to read: +24 min
Insider asked 12 top VCs what ad and marketing tech companies excited them the most this year. Check out the 19 most promising adtech startups, and what they do that makes them unique. It hopes to raise a Series A funding round in the coming months. Emperia is currently raising its next funding round. Why it's on the list: Tech companies are being scrutinized for their wasting energy consumption, and the digital advertising industry is no exception.
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