A sign disparaging Bud Light beer is seen along a country road on April 21, 2023 in Arco, Idaho.
Anheuser-Busch, the brewer of Bud Light has faced backlash after the company sponsored two Instagram posts from a transgender woman.
Retailers are facing a tough equation as they head into the all-important holiday shopping season — this time over DEI initiatives.
CNBC spoke with a number of retail industry insiders, strategists and staffers who spoke on the condition of anonymity to do so candidly.
Last year, Anheuser-Busch -owned Bud Light and Target faced severe blowback for marketing campaigns and product collections geared toward the LGBTQ community and saw sales fall as a result.
Persons:
Bud, Bud Light, Robby Starbuck, it's, Molson Coors
Organizations:
Anheuser, Busch, CNBC, Retailers, Supply, Ford, Molson, Pride, Human Rights, Google, Supreme, Bud Light, Target
Locations:
Arco , Idaho