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This article is part of "Marketing for Small Business," a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business. Storytelling is ingrained in Nosotros Tequila & Mezcal. Michael Arbanas, a cofounder of Nosotros Tequila & Mezcal. Today, Nosotros products are available in 42 states. Helping consumers understand the motivation behind the company creates an emotional connection, builds loyalty, and distinguishes a small business, Johnson said.
Persons: SBOs, , Carlos Soto, Michael Arbanas, " Soto, who's, Nosotros, Arbanas, Soto, Matt Johnson, Prince Ghuman Forrester, What's, Johnson Organizations: Small, Service, Los Locations: Costa Rica, Los Angeles, Mexico
A higher share of hybrid workers are stressed or burned out in the past year than fully remote workers, Deloitte found. The recently shared results from the Deloitte survey to Insider were based on nearly 240 fully remote workers, around 350 hybrid workers, and about 460 fully in-person workers and was conducted in April. Just over a third of hybrid workers also felt they didn't really have enough time for wellness, while almost a quarter of fully remote workers felt like this. A quarter of hybrid workers said they felt disconnected from their on-site colleagues compared to 13% of fully remote workers. Similarly, almost a quarter of hybrid workers felt there was ineffective collaboration happening compared to 9% of fully remote workers.
Persons: Deloitte's Jana Arbanas, they're, Jana Arbanas, Arbanas, They've Organizations: Deloitte, Service, US Telecom, Media, Entertainment, Consumer Survey Locations: Wall, Silicon, mhoff@insider.com
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