French media and ad groups are calling on Apple to suspend its new "Distraction Control" feature, Business Insider is exclusively reporting. AdvertisementA group of French trade associations representing around 800 companies in the advertising and media sectors has sent an open letter to Apple CEO Tim Cook, calling for the tech giant to suspend the rollout of the iPhone's new "Distraction Control" feature. Distraction Control, which became available with iOS 18 this fall, allows users of the iPhone's Safari browser to hide elements on webpages like images, pop-ups, or ads. The letter urges Apple to suspend the rollout of Distraction Control and to provide technical documentation about its functionalities and any planned updates. AdvertisementAppleInsider later reported Apple had changed the name of the feature from Web Eraser to Distraction Control and updated it to include a popup explaining that it would "not permanently remove ads."

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Persons: —, Tim Cook, It'll, Apple, doesn't, Pierre Devoize, Alliance Digitale, AppleInsider Organizations: Apple, Service, Business, Europe's, Data, Alliance, de, Presse, Union des Marques, European Commission . Publishers, Safari, News Media Association, Publishers