Apple is currently using Amazon Web Services' custom artificial intelligence chips for services like search and will evaluate if the company's latest AI chip can be used to pre-train its models like Apple Intelligence. Benoit Dupin, Apple's senior director of machine learning and AI, took the stage to discuss how Apple uses the cloud service. Apple uses those cloud services, too. Benoit said that Apple had used AWS for over a decade for services including Siri, Apple Maps and Apple Music. Apple has used Amazon's Trainium and Graviton chips to serve search services, for example, and Benoit said that Amazon's chips had led to a 40% efficiency gain.

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Persons: Benoit Dupin, Apple's, Apple's Dupin, Benoit, Siri, Dupin, Apple, OpenAI's ChatGPT Organizations: Apple, Amazon Web Services, Apple Intelligence, Microsoft, Google, Apple Music, Intel, AMD, Amazon, Nvidia, Nvidia Blackwell