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☆ Why aren't there breakout YouTube stars like there used to be? A chat with 2 YouTube execs
▼ + stars: | 2024-07-23 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +5 min

Read previewIf you consider yourself very online, you'd likely be able to name the early wave of top YouTube creators, from Lilly Singh and PewDiePie to Zoella and Tyler Oakley. AdvertisementDuring the early days of YouTube, there were only a handful of channels to watch with creators consistently making quality content. But now, the number of YouTube creators uploading content and making money from the platform has grown tremendously. Still, Allocca said he's noticed there are more successful creators than there used to be but fewer huge stars. AdvertisementSo, while there may be more opportunities for YouTube creators now, it may be a while before we see another rising star who can amass the broad appeal of someone like MrBeast.

Persons: —, Lilly Singh, PewDiePie, Tyler Oakley, it's, YouTube execs Amjad Hanif, Kevin Allocca, Hanif, Anthony Baroud, Aphmau, Krew, Alpha, Allocca, he's, There's, Gen, Ally Sheehan, Taylor Swift Organizations: Service, YouTube, Business, Brands Locations: Zoella, VidCon, Anaheim , California, North Carolina

☆ Meet Aphmau, who's quietly become one of YouTube's most influential gamers with her viral Minecraft roleplay videos
▼ + stars: | 2024-07-04 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +1 min

Jessica Bravura has quietly become a celebrity gamer on YouTube with 21 million subscribers. Here's a look at the rise of her viral Minecraft roleplaying videos and her business. AdvertisementJessica Bravura, known online as Aphmau, has built a vibrant Minecraft empire on YouTube. Bravura, 34, has 21 million subscribers on YouTube and is known for her videos roleplaying on Minecraft servers. Creators like Bravura use Minecraft to play out storylines that exist within the fantasy world.

Persons: Jessica Bravura, — Organizations: YouTube, Service, Business

☆ Influencer talent firm Night is shutting down its studio that aimed to turn creators into TV and movie stars
▼ + stars: | 2024-07-03 | by ( Amanda Perelli | Sydney Bradley | ) www.businessinsider.com time to read: +3 min

Talent management firm Night is shutting down its in-house production arm, Night Studios. The company has parted ways with Alex Piper, who served as the head of Night Studios, and Jared Jacobs, who was the vice president of development. Related storiesPiper joined Night Studios in 2022 after serving as YouTube's head of unscripted originals, and Jacobs came on in 2023 from Mark Wahlberg's Unrealistic Ideas. AdvertisementPiper posted to LinkedIn on Wednesday confirming his exit from the company, writing that Night Studios "got shut down." "Most top creators no longer view premium distribution as the ultimate goal," Duchscher wrote in his statement.

Persons: Alex Piper, Jared Jacobs, Reed Duchscher, Piper, Jacobs, Mark Wahlberg's, Duchscher, Jessica, Kai, YouTuber Ryan Trahan, Jimmy Donaldson, Donaldson Organizations: Service, Talent, Studios, Night Studios, Netflix, Amazon

☆ VidCon 2024 showcased the internet's hottest stars you may never have heard of. Here are 7 top takeaways from the annual creator industry conference.
▼ + stars: | 2024-07-01 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +8 min

The names fans gushed over at this year's VidCon creator conference, held last week in Anaheim, California, weren't the influencers you might expect (or maybe I'm just getting old?) Here are seven top takeaways from VidCon 2024, from the reign of Minecraft streamers to the struggles of once-buzzy startups:Creator collective, Krew, meeting fans at VidCon. Fans of these Minecraft creators lined up outside the convention center each morning, often dressed in cosplay related to the creator's videos. Last year, creator startups made a huge splash at VidCon. Related storiesBut this year, traditional media companies replaced creator startups as sponsors.

Persons: —, Jessica Bravura, Bravura, Products Amjad Hanif, Patrick Stevenson, VidCon, Tara, Alpha, TikTok, Tara Yummy, Jake Webber, Johnnie Guilbert, Hank, John Green, Amanda Perelli, Instagram, Meta, Ray, Twitch, Alix Earle, Jake Shane, Braxton Berrios, Dave Benett Organizations: Service, YouTube, Business, Products, White, Leadership Summit, SXSW, Cannes Lions, Merrell Twins, Publish Press, Disney, Hyatt Regency, YouTube Gaming, Hyatt, Facebook, UTA, Riviera, Cannes Locations: Anaheim , California, Bravura, VidCon, Spotify's, Australia

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