Smartphone with ASOS app, a keyboard and a shopping cart are seen in front of a displayed ASOS logo in this illustration picture taken October 13, 2020.
REUTERS/Dado Ruvic/Illustration/File Photo Acquire Licensing RightsLONDON, Nov 1 (Reuters) - British online fashion retailer ASOS (ASOS.L) forecast another year of falling sales in 2024 but said its turnaround plan was starting to take shape and growth would return the following year.
Casting 2024 as a transition year, the group said that historic stock problems would continue to drag on sales and profitability during its current financial year, and it forecast sales declines of 5% to 15%.
In its 2025 financial year, ASOS said it expected to return to growth with core earnings margin around pre-COVID levels.
Calamonte is focused on reducing the amount of stock ASOS carries and refreshing ranges more quickly, while cutting costs and improving its cash position, and he said on Wednesday ASOS would focus on its core fashion offering in 2024.
Persons:
Dado Ruvic, José Antonio Ramos Calamonte, ASOS, PwC, Sarah Young, William James, Tomasz Janowski
Organizations:
REUTERS, Thomson