The day that Google launched its social network in 2011, Facebook CEO Mark Zuckerberg called an impromptu meeting that turned into a declaration of war.
Zuckerberg even turned an ancient Roman slogan into Facebook's battle cry.
Garcia Martinez remembers him saying:"You know, one of my favorite Roman orators ended every speech with the phrase Carthago delenda est.
In the end, Rome completely destroyed Carthage, took over its territories, and sold many of its people off as slaves.
Of course, Google Plus ultimately never came close to reaching Facebook-levels of popularity — Google ended up breaking it apart last year.
Persons:
Mark Zuckerberg, Zuckerberg, Antonio Garcia Martinez, Garcia Martinez, Cato, Elder, Carthage, judiciously, Garcia
Organizations:
Google, Facebook, Business
Locations:
Carthage, Roman Republic, Rome