Pavlovsky said the use of AI tools has made a profound difference to the company's marketing performance. AdvertisementHeadway joins a growing number of marketers looking to harness AI tools, in part to reduce their advertising costs. Headway is using AI tools like HeyGen, Rask, and MidjourneyFounded in Ukraine in 2019, Headway operates a portfolio of educational apps that combined have been downloaded by more than 110 million users worldwide. Its flagship app, Headway, offers 15-minute summaries of popular nonfiction books, as well as challenges and daily micro-learning sessions. All of Headway's user-generated-content video ads are now produced using some element of AI technology, such as for subtitles or voiceovers, the company said.

---

Persons: —, OpenAI, Anton Pavlovsky, Pavlovsky, Klarna, Mona Lisa, Leonardo, Marie Antoinette, it's Organizations: Service, Business, Gartner, Midjourney, Facebook, Google, UGC, YouTube Locations: Ukrainian, Silicon, Ukraine, Ukraine's, Kyiv