That's how it worked out for Matthew Parkhurst, co-founder and CEO of New York-based tech startup Antimetal.
The company was ready to emerge from its beta phase, and Parkhurst wanted to make potential clients aware that Antimetal even existed.
Antimetal spent roughly $15,000 on pizzas, packaging and targeted delivery to potential clients, venture capital firms and even tech influencers with large social media followings.
It worked: Roughly 75 of the companies that received pizza have become Antimetal clients, Parkhurst says — creating a bump of more than $1 million in annualized net revenue, according to documents reviewed by CNBC Make It.
"Obviously, the ROI [return on investment] is insane on the revenue side, compared to what we spent," Parkhurst says.
Persons:
Matthew Parkhurst, Parkhurst, Antimetal
Organizations:
San, CNBC
Locations:
New York, San Francisco