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Google cancels plans to kill off cookies for advertisers
  + stars: | 2024-07-22 | by ( Jennifer Elias | ) www.cnbc.com   time to read: +2 min
After years of delay, Google says it will no longer cancel and replace third-party cookies — a practice long used by advertisers — for its internet browser Chrome. Cookies are small pieces of code that websites deliver to a visitor's browser and stick around as the person visits other sites. To do so, Google launched its "Privacy Sandbox" initiative to find a solution that protects user privacy and lets content remain freely available on the open web. But in June 2021, Google pushed back the timeline, giving the digital advertising industry more time to iron out plans for more privacy-conscious targeted ads. In a blog post on Monday, the company said it has received feedback, from both advertisers and regulators, that informed its latest decision to cancel the plan to kill off third-party cookies in its browser.
Persons: , they'd, Anthony Chavez Organizations: Google
Google scraps plan to remove cookies from Chrome
  + stars: | 2024-07-22 | by ( ) www.reuters.com   time to read: +3 min
The Google logo is seen in Las Vegas, Nevada, U.S. January 10, 2024. REUTERS/Steve Marcus/File Photo Purchase Licensing Rights , opens new tabCompanies Google Inc FollowAlphabet Inc FollowJuly 22 (Reuters) - Google is planning to keep third-party cookies in its Chrome browser, it said on Monday, after years of pledging to phase out the tiny packets of code meant to track users on the internet. "Advertising stakeholders will no longer have to prepare to quit third-party cookies cold turkey," eMarketer analyst Evelyn Mitchell-Wolf said in a statement. "Google's decision to continue allowing third-party cookies, despite other major browsers blocking them for years, is a direct consequence of their advertising-driven business model," Cohen said in a statement. Reporting by Yuvraj Malik and Jeffrey Dastin in San Francisco; Editing by Devika SyamnathOur Standards: The Thomson Reuters Trust Principles.
Persons: Steve Marcus, they'd, Anthony Chavez, Chavez, Evelyn Mitchell, Wolf, Lena Cohen, Cohen, Yuvraj Malik, Jeffrey Dastin, Devika Organizations: REUTERS, Google, Markets Authority, European Union, General Data Protection, CMA, Office, Electronic Frontier Foundation, Thomson Locations: Las Vegas , Nevada, U.S, San Francisco
Google has laid out the latest timeline for its plan to kill off third-party cookies in Chrome. Google will take the next steps in its plan to kill third-party tracking cookies from its Chrome browser, the company said on Thursday. Google has missed previous deadlines to stop supporting third-party cookies in Chrome. Google's blog post also included quotes from adtech companies crediting the tech giant for soliciting feedback from developers who have tested the Privacy Sandbox technology. The Privacy Sandbox proposals have also faced privacy concerns.
Google agreed to pay $391.5 million settle accusations of misleading location tracking practices, reported the New York Times. The decision comes after Google announced that it will limit Android's ad-tracking practices. The accusations also comes in the wake of an ongoing debate between Democrats and Republicans on how far federal privacy laws should go to limit businesses like Google from collecting personal user data. Google, in particular, collects user geolocation data and uses it to sell targeted ads which can be beneficial for retailers to sell their products. In October, Google settled a similar $85 million lawsuit with the state of Arizona.
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