Others in my generation — I'm on the cusp between Gen Z and millennial — were on the same page, determined to seek out "authentic experiences."
Travel agents felt like vestiges of the preinternet world, like video-store clerks or pay phones, and I couldn't imagine ever needing them.
And in a 2023 survey of 2,000 American travelers, 38% of Gen Z and millennial respondents said they preferred a traditional travel agent over online booking.
There are travel agents specializing in just about every type of travel imaginable, from multicountry group tours to luxury all-inclusive trips.
AdvertisementSmith is a Gen Zer and said that over half her clients are Gen Z.
Persons:
Anthony Bourdain's, Bourdain, Z, —, Money, Gen Xers, boomers, we're, Matt James, he's, James, YouGov, millennials, Gen Zers, Kayla Smith, Smith, Zer, Zers, Ashley Kooker, William Lee, margarita, Magdalene Taylor
Organizations:
Travel, Mexico City, Sojourney, Resorts, Royal, Chima, San, —
Locations:
New York City, Italy, Japan, Costa Rica, Mexico, Vietnam, Hanoi, Coyoacán, Germany, Fora, Croatian, Florida, Royal Curacao, Ohio, Switzerland, TikTok, Swiss, Peru, Lares, San Pedro, Cusco, Lima