"Meta and Apple are competing with each other.
The difference is that Meta is doing it publicly, while Apple is doing it privately," said Anshel Sag, principal analyst at Moor Insights & Strategy.
Analysts say that the Apple device, which Bloomberg has reported could cost near $3,000 and look like a pair of ski goggles, is a place holder of sorts.
While Meta has products on the market, Apple has major advantages in defining the emerging field among software developers, said Jitesh Ubrani, a research manager who tracks the XR market at IDC.
"And Apple is in a much better position to give you an experience that works across devices than Meta is."
Persons:
Tim Cook, Mark Zuckerberg, Zuckerberg, Greg Joswiak, iPhones, Sag, Ben Bajarin, Meta, Jitesh Ubrani, Ubrani, Stephen Nellis, Peter Henderson, Matthew Lewis
Organizations:
FRANCISCO, Apple Inc, Apple, Worldwide Developers, Meta, Moor, Strategy, Analysts, Bloomberg, Sony Group Corp, Quest, Creative, IDC, San, Thomson
Locations:
California, Cupertino , California, Silicon Valley, San Francisco