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☆ Elon Musk's promise of an 'epic' leaderboard of 'dumb' government spending reveals his marketing savvy
▼ + stars: | 2024-11-13 | by ( Geoff Weiss | Grace Eliza Goodwin | ) www.businessinsider.com time to read: +7 min

Elon Musk says a leaderboard of "dumb" government spending will expose waste — and he wants your two cents. The Tesla CEO said this week that he planned to post a public "leaderboard for the most insanely dumb spending of your tax dollars." While the effectiveness of Musk's leaderboard remains to be seen, experts told Business Insider it showed his marketing savvy — even if it could also encourage "gotcha" moments that need more context. Especially in a dry realm such as government spending, Musk's plans are bound to grab eyeballs — and perhaps make people feel more invested in the outcome. She said there was some precedent for Musk's leaderboard, noting that former Sen. William Proxmire, a Democrat from Wisconsin, issued the "Golden Fleece Award" for wasteful spending throughout the 1970s and '80s via monthly press releases.

Persons: Elon Musk, —, Musk, Donald Trump's, DOGE —, he's, Vivek Ramaswamy, Natalie Andreas, Austin who's, Ayelet, didn't, Musk's, Andreas, Karen North, Clinton, Sen, William Proxmire, It's, screwworms —, Amy Jo Kim, Kim Organizations: Service, Department of Government, University of Texas, Austin, University of Chicago's Booth School of Business, University of Southern California's Annenberg School for Communication, Journalism, Stanford Locations: Wisconsin

☆ The U.S. has a new strategy for combating foreign election interference, but will it work?
▼ + stars: | 2024-11-01 | by ( Dan De Luce | Dan De Luce Is A Reporter For The Nbc News Investigative Unit. | ) www.nbcnews.com time to read: +10 min

Last week, a video popped up on social media falsely claiming to show someone ripping up ballots in Bucks County, Pennsylvania. Instead of relying on flagging suspected foreign disinformation posts to social media companies, U.S. authorities are declassifying information about foreign election interference in an unprecedented way, seizing web domains and issuing indictments that have exposed the mechanics of Russian and Iranian information warfare, officials and researchers said. U.S. intelligence officials later said Russian “influence actors” were behind the false story. And social media companies, under intense legal and political pressure from Republican critics, have scaled back or scrapped teams in recent years that used to take down inflammatory or conspiratorial content. The combination of homegrown falsehoods about “stolen” election conspiracies, surging foreign disinformation campaigns and a laissez-faire approach by tech firms threatens to undermine the foundations of American democracy, experts and lawmakers said.

Persons: “, ”, Paul Kolbe, ” Kolbe, haven’t, Biden, Yuri Kadobnov, Donald Trump’s, Matthew Olsen, — we’ve, Bret Schafer, ” Schafer, Esteban Ponce de, Tim Walz, Walz, Trump, Kathleen Hall Jamieson, ” Jamieson Organizations: FBI, Justice Department, Central Eurasia, CIA, Media, Russia, Getty, Kremlin, Alliance, Securing Democracy, NBC, Atlantic Council, Forensic Research, Democratic, Gallup, Republican, Democracies, University of Pennsylvania’s Annenberg School for Communication Locations: Bucks County , Pennsylvania, Russia, Iran, China, Cuba, Moscow, Tehran, Tennessee, United States, AFP, Esteban Ponce de León, Pennsylvania, Minnesota, Russian, Vietnam

☆ A K-pop star was photographed kissing a woman. Fans decided he should be fired for it.
▼ + stars: | 2024-10-22 | by ( Larissa Gao | Larissa Gao Is An Associate Social Newsgathering Reporter Based In Hong Kong. | ) www.nbcnews.com time to read: +8 min

Within two days of his return, SM Entertainment said Seunghan was out again, leading fans to post triumphant videos showing them dancing in front of the funeral wreaths. “Many fans, mostly international fans, want him back in the group.”SM Entertainment did not respond to an emailed request for comment. “He made those teenage mistakes.”This is far from the first time that K-pop idols have fallen afoul of fans for having personal relationships. In March, Karina from Aespa, another SM Entertainment group, apologized for letting fans down after Korean media revealed her relationship with actor Lee Jae-wook. International fans are less invested in K-pop stars both emotionally and financially, said Stephanie Choi, a faculty expert on K-pop music at the University at Buffalo.

Persons: Seunghan, ” Seunghan, Shotaro, Anton, ” Tarryn McMurray, Arianna, ”, Jung, Yeon, “, RIIZE, sunbae, Yuki Shu, ” Hye Jin Lee, ” Lee, “ We’re, Karina, Aespa, Lee Jae, EXO’s Chen, HyunA, Dawn, ’, ” McMurray, Stephanie Choi Organizations: SM Entertainment, Getty, NBC News, Annenberg School for Communication, Journalism, University of Southern, Pentagon, Cube Entertainment, University at Buffalo, USC Locations: Korean, Seoul, Japan, United States, South Korea, British, Wisconsin, Seunghan, University of Southern California

☆ Elon Musk is very publicly trying to recruit his billionaire peers to the Trump-Vance camp
▼ + stars: | 2024-07-22 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +5 min

The mercurial billionaire gave his endorsement to Trump, just minutes after the GOP presidential candidate was nearly assassinated on July 13. Since then, Musk has only doubled down on Trump and his newly minted running mate, Vance on his social media platform, X. — Elon Musk (@elonmusk) July 21, 2024Trump/Vance LFG!! — Elon Musk (@elonmusk) July 21, 2024Trump/Vance LFG!! Related storiesThe potential switch in Democratic nominee to Harris hasn't swayed Musk, who started criticizing her candidacy on Sunday.

Persons: —, Elon, Donald Trump, Sen, JD Vance, Trump, Musk, Vance, — Elon, Joe Biden, Kamala Harris, Biden, Vinod Khosla, Reed Hastings, Khosla, Hastings, Reid Hoffman, Harris, Vinod, Vance LFG, I'm, Harris hasn't, gFwWAv15Qx — Elon, Daniel Hallin, it's, Hallin, Jonathan Aronson, Aronson, Trump stokes Organizations: Service, GOP, Trump, Business, Democratic Party, Republican Party, Democratic, Netflix, Biden, UC San Diego, USC Annenberg School for Communication, Journalism, Trump . Representatives, BI Locations: Ohio, San Francisco Bay, America, Texas

☆ Angel City FC set to become world’s most valuable pro women’s sports team following new investment
▼ + stars: | 2024-07-18 | by ( Thomas Schlachter | ) edition.cnn.com time to read: +2 min

CNN —Angel City FC (ACFC) will become the most valuable women’s professional sports team in the world, the club announced Wednesday. Angel City FC plays in the National Women’s Soccer League (NWSL) – the top division of women’s soccer in the US. “ACFC and these incredible athletes have already had a tremendous impact on the NWSL, women’s soccer, and the Los Angeles community. “With this investment of resources and capital, we hope to accelerate the growth of the Club and the NWSL. There are 56 NWSL players on Olympic rosters – including Angel City FC defender and New Zealand captain Ali Riley.

Persons: Bob Iger, ACFC, Bay, “ ACFC, Angel City, ”, Jessica Berman, ” Berman, Willow, Bob, –, Ali Riley Organizations: CNN, Angel City FC, USC Annenberg School for Communication, Journalism, Walt Disney Company, National Women’s Soccer League, Club, NWSL, of Governors, New Zealand Locations: Willow, Los Angeles, Willow Bay, Paris

☆ Bob Iger and his wife ink a deal with the world's most valuable women's sports team
▼ + stars: | 2024-07-17 | by ( Jordan Hart | ) www.businessinsider.com time to read: +1 min

Bob Iger is now a controlling owner of the Los Angeles-based Angel City FC. Iger and his wife, Willow Bay, reached a deal with the soccer franchise worth $250 million. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementBob Iger and Willow Bay are the new majority owners of Angel City FC. The deal makes Angel City FC the most valuable women's sports team in the world, and the couple plan to invest an extra $50 million into the club.

Persons: Bob Iger, Willow, — Organizations: Los, Angel City FC, Iger, Service, Walt Disney Co, USC Annenberg School for Communication, Journalism, Business Locations: Los Angeles, Willow Bay, Willow

☆ 4 signs of health misinformation online—if it 'seems a bit ridiculous' that's a red flag, expert says
▼ + stars: | 2024-04-11 | by ( Renée Onque | ) www.cnbc.com time to read: +4 min

"And so often when we see people fall for false information, they just haven't taken even a second to do some of these basic checks." Question the credibility of new health information that uses "words like cure, 100% effective [and] guaranteed. Often, posts about health information that trigger emotional responses are designed "to get us to fall for lies," she says. If it "seems a little bit ridiculous, or [like] science fiction really," that's a red flag, he says. Tips for verifying health information online

Persons: they've, KFF, Seema Yasmin, Yasmin, Deen Freelon, You'd, Freelon, you've, funneling Organizations: KFF, Stanford Health Communication, Stanford University, Annenberg School, Communication, University of Pennsylvania Locations: Covid

☆ I unfollowed all momfluencers on social media. They were making me feel like a bad mom.
▼ + stars: | 2024-03-12 | by ( Katharine Reid | ) www.businessinsider.com time to read: +5 min

I'm a mom of three kids and I've decided to unfollow momfluencers. When someone only shares the picture-perfect moments I feel like I'm not doing enough. And when I follow any parent who only shows the best parts, I start to feel like I'm not doing enough. I even feel this way when seeing certain posts from friends or acquaintances on social media. On social media, there are too many versions of the lives we could lead and the parenting choices we could make.

Persons: I've, I'm, —, couldn't, influencers, you'd Organizations: Service, Digital Culture, Penn's Annenberg School, Communication Locations: Mexico

☆ Can anyone save the internet? Neal Agarwal is trying, one Hampster Dance at a time.
▼ + stars: | 2023-10-26 | by ( Brian Barrett | ) www.businessinsider.com time to read: +13 min

Internet Artifacts is the latest project from Neal Agarwal, the creative 25-year-old coder who launched neal.fun six years ago today. "I grew up at the tail end of that era of the internet," Agarwal said. Internet Artifacts has taken closer to three months. Internet Artifacts takes several touchstones of the anteplatformian internet and places them on literal digital pedestals. As delightful as Internet Artifacts is to click through, it also provides valuable context for Agarwal's larger ambition.

Persons: Neal Agarwal, Agarwal, antic, Steve Jobs, Jamie Cohen, It's, coders, he'd, —, Bill Gates, Josh Wardle, Neal, neal.fun, Brandon Chilcutt's, Jessa Lingel, Nicole He, Matthew Rayfield, Brian Moore, Wardle, what's, There's, Brian Barrett Organizations: today's, Adobe, Apple, Developers, MySpace, Facebook, Twitter, CUNY, Virginia Tech, Ripley's, The New York Times, Napster, University of Pennsylvania's Annenberg School for Communication, Immaculate Grid, MacWorld, Wired, Yorker Locations: Queens, Fairfax , Virginia, MSCHF, New York

☆ Alex Janin — Reporter at The Wall Street Journal
▼ + stars: | 2023-08-17 | by ( Alex Janin | ) www.wsj.com time to read: 1 min

Alex JaninAlex Janin is a reporter covering personal health and wellness for The Wall Street Journal. Her work focuses on physical and mental health, exercise, fitness, nutrition, relationships and wellness trends. A graduate of the University of Southern California’s Annenberg School for Communication and Journalism, Alex has previously covered breaking news, culture, politics, and millennials & Gen Z for newsrooms including NowThis News, Al Jazeera, and Los Angeles Magazine. Alex's reporting on the Trump administration's cuts to women's healthcare funding and the DACA program were finalists for the 2017 Shorty Awards "News & Media" category. Her piece on California’s earthquake preparedness drill was runner-up for the 2016 Los Angeles Press Club Award in the television news category.

Persons: Alex Janin Alex Janin, Alex Organizations: Wall Street, University of Southern California’s Annenberg School for Communication, Journalism, NowThis, Los Angeles Magazine, Trump, Media, Los Angeles Press Locations: New York City, Midwest, Al Jazeera

☆ With Twitter upended by Musk, these services see an opportunity
▼ + stars: | 2023-02-13 | by ( Jennifer Korn | ) edition.cnn.com time to read: +5 min

Like Twitter, it offers a social feed of posts with 280-character limits. The list of newer entrants in the markets includes apps created by former Twitter employees, a startup backed by one of Musk’s Twitter investors, and a service from former Twitter CEO Jack Dorsey. The service launched publicly in June of last year, after Musk offered to buy Twitter. (As part of the acquisition, Musk took Twitter private and the company no longer reports user numbers in quarterly securities filings.) Though controversy remains, many Twitter users may feel less urgency to jump ship today than in late October.

☆ M&Ms Super Bowl commercial: How ads have become weeks-long campaigns
▼ + stars: | 2023-02-12 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +7 min

The Super Bowl commercial, billed as the conclusion to weeks-long drama surrounding the status of the “spokescandies,” left some viewers scratching their heads. But if you weren’t paying attention, the final commercial might be a head scratcher -— one risk a brand takes when it uses a weeks-long campaign ahead of its Super Bowl commercial. In a change for the decades-old Super Bowl ad wars, it’s actually become a commonplace strategy to use social media to tease, preview and create buzz ahead of their Super Bowl commercials. Companies spend millions just for a Super Bowl ad slot — reportedly over $7 million for some 30-second spots — before investing into the commercials themselves. Dance contests and bettingDespite the high cost of a Super Bowl commercial, companies are eager to nab a spot.

☆ Netflix is entering a new era with ads. Here's how marketers and brands could influence the programming you see on the streamer.
▼ + stars: | 2022-11-03 | by ( Reed Alexander | Lucia Moses | ) www.businessinsider.com time to read: +8 min

Media experts say forays into ad-based streaming will influence content strategy at Netflix and Disney+. Netflix and Disney+ are readying services with ads to expand their appeal and revenue opportunities amid softening subscriber growth. Netflix's move to add advertising — a reversal of its longtime stance against ads — has been the subject of widespread research. Ultimately, experts predicted, it will take at least a year or two for the influence of advertisers to be felt in the streamers' content mix. Do you work for an entertainment company like Netflix or Disney+?

☆ Bringing ads to Netflix and Disney+ could shake up the mix of shows and movies at the streaming giants. Here's what it means for Hollywood.
▼ + stars: | 2022-10-11 | by ( Reed Alexander | Lucia Moses | ) www.businessinsider.com time to read: +8 min

Media experts say forays into ad-based streaming will influence content strategies at Netflix and Disney+. Netflix and Disney+ are readying services with ads to expand their appeal and revenue opportunities amid softening subscriber growth. Hollywood should pay close attention to what this may mean for selling shows and movies to the entertainment industry's dominant players. Ultimately, experts predicted, it will take at least a year or two for the influence of advertisers to be felt in the streamers' content mix. Do you work for an entertainment company like Netflix or Disney+?

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