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☆ As Gen Z gains major spending power, brands like Sephora and The Knot are rethinking their marketing strategies beyond millennials
▼ + stars: | 2023-08-11 | by ( Ryan Joe | Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

In 2021, 64.3 million millennials made online purchases, compared to a projected 64.4 million in 2023, according to Insider Intelligence. By contrast, 37.2 million Gen Zers made online purchases in 2021 compared to a projected 45.5 million in 2023. "But in terms of bringing new customers into a brand, I'm not hearing conversations every week about getting more millennials — it's 'Gen Z, Gen Z, Gen Z.'" While Watford's mandate also includes non-Gen Z millennials, some in the advertising industry have shifted focus onto Gen Z, which is more open to brand messaging, particularly in environments like video games. So if you're targeting Gen Z, you're not just targeting Gen Z."

Persons: Gen Z, Gen, Zers, Sarah Engel, it's, Z, Zena Arnold, Jenny Lewis, Lewis, Comscore, Magna, Pandora, SiriusXM, Suzi, Ann Hand, they're, Barbie's Dreamhouse, Hand, Digital's Engel Organizations: Companies, Intelligence, Nielsen, Edison Research, Spotify, YouTube, Super League Gaming, Mattel, League Gaming Locations: Roblox

☆ Adam Neumann Handing Over Part of Property Holdings to Fund Startup
▼ + stars: | 2022-09-13 | by ( Konrad Putzier | ) www.wsj.com time to read: 1 min

Adam Neumann, former CEO of WeWork, has bought stakes in thousands of apartments since leaving the company he co-founded. Adam Neumann ’s new rental-apartment startup recently received a $350 million investment from venture-capital firm Andreessen Horowitz. That big check came with an unusual catch. Mr. Neumann, the co-founder and former chief executive of WeWork Inc., agreed to effectively hand over part of his vast real-estate holdings in return for the money, according to people familiar with the matter.

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