A majority (57%) of all surveyed consumers believe generative AI will enhance their personal creativity, and the number rises as consumers get younger: 75% of Gen Z consumers say generative AI will make them more creative. And when it comes to their experiences with brands, 72% of global consumers say generative AI will improve their customer experiences, with eight out of ten millennial (80%) and Gen Z (83%) consumers expressing similar optimism. Consumers want companies to use generative AI to improve experiences – responsiblyWhen it comes to the most important things companies should do when using new generative AI technologies, consumers ranked responsibility #1, with 34% prioritizing actions like having guardrails in place to encourage responsible use. Generative AI will help boost efficiency and make customer experiences more personal. Learn more about Adobe's differentiated approach to generative AI – including next-generation customer experiences enhanced by Adobe Sensei GenAI, and our creative co-pilot Adobe Firefly.

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Persons: Anil Kamath, there's, Adobe, they've, —, Adobe Sensei GenAI Organizations: Adobe, CAI, CX, Insider Studios Locations: United States, United Kingdom, Denmark, Netherlands, Sweden, Germany, France, Australia, New Zealand, Japan, India, Singapore, Thailand, Malaysia