A centerpiece of that plan is “MLS Season Pass,” a sleekly designed streaming package that ditches the fragmentation other sports suffer from and lets fans stream globally every game — without blackouts — in the Apple TV app. The package costs $14.99 per month or $99 for the season and slightly less ($12.99 per month or $79 for the year) for existing Apple TV+ subscribers. “Once people tuned into the product, they were watching longer than our linear versions in past years,” Camilo Durana, executive vice president of MLS’ Apple partnership, properties and events, told CNN. On Wednesday, Apple released a new Sports app that shows live MLS scores and pushes people to watch them on “MLS Season Pass” on the Apple TV app. That matches a third-party report from analytics firm Antenna showing that “MLS Season Pass” was getting 6,000 new signups a day before Messi arrived but soared to 110,000 signups a day after he signed.

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Persons: ” Sacha Kljestan, ” Kljestan, Kevin Egan, Andrew Wiebe, Kaylyn Kyle, Bradley Wright, Phillips, “, ” Camilo Durana, Maddie Meyer, Apple, Lionel Messi, Dre, Durana, Messi, It’s, Santosh Rao, ” Rao Organizations: New, New York CNN — Football, Major League Soccer, Apple, MLS, CNN, NFL, NBC, CBS, FOX, US, TSN, Columbus Crew, Inter Miami, Apple Music, Sports Business, Mobile, Manhattan Venture Partners, doesn’t Locations: New York, Spanish, Canada, Apple’s