Charles Coristine used to revel in working at Morgan Stanley. At a barbeque, Coristine met an owner of snack company LesserEvil, who talked about wanting to sell his "flatlining" business. A 'scrappy' reinventionWhen he bought LesserEvil, Coristine was working at TD Bank and pursuing an MBA at Cornell University Graduate School. It brought in roughly $2 million that year, accounting for a third of LesserEvil's annual revenue, the company says. A year later, the company got its first outside funding — about $3 million, the company says — from sustainable food and agriculture investment firm InvestEco.

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Persons: Charles Coristine, revel, Morgan Stanley, Coristine, that's, Andrew Strife, welders, LesserEvil, Homer, Henry David Thoreau, — Organizations: CNBC, U.S, TD Bank, Cornell University Graduate School, packers, Kroger, LesserEvil, Growth Locations: Tokyo, London, Danbury , Connecticut, Wilton , Connecticut, Danbury, New Milford