Behavioral finance tells us we are inherently bad investors, prone to making decisions based on emotions rather than evidence and self-interest.
"We may think we're making rational decisions, but we're usually not," added certified financial planner Maurer, who is also a member of the CNBC Financial Advisor Council.
By the time that most people react to events in the market, the market has already priced in the risk.
"When it feels like the market is at a top, it's not unnatural to think about changing your investment strategy.
"They are more likely to look through stock market volatility and do a better job investing for their future."