July 24 (Reuters) - Threads, Meta Platform's (META.O) broadside to Twitter, is seen by some advertisers as less contentious and more predictable than Elon Musk's platform, and analysts say it could lure away marketing budgets - eventually.
But analysts have forecast lofty ad spending targets - with the caveat that they depend on whether users stick on.
If the app manages to retain users, Threads could achieve $5 billion in annual ad revenue, equaling what Twitter earned in 2021, Bernstein said in a note on July 18.
Morningstar analysts said on July 11 that Threads could add between $2 billion and $3 billion to Meta's revenue every year between 2024 and 2027.
Evercore ISI analysts estimated on July 9 that Threads could generate $8 billion in annual revenue by 2025, a small portion of the $156 billion revenue analysts expect for Meta that year, according to Refinitiv.
Persons:
Musk, Bernstein, Taylor Michelle Gerard, Matt Yanofsky, Meta, Andrew La Fond, Mark Zuckerberg, Zuckerberg, Liz Bartges, Akash Sriram, Samrhitha, Sheila Dang, Sayantani Ghosh, Rosalba O'Brien
Organizations:
Elon Musk's, Morningstar, Evercore, Meta, Facebook, Blue Hour, influencers, Twitter, Nike, Reuters, FerebeeLane, Thomson
Locations:
Bengaluru, Dallas