Gray Television is teaming up with other TV stations to launch a free, local-news streamer, and running Super Bowl ads starring John Stamos to get the word out.
Perry's pitch to local stations is that Zeam removes the tech and ad barriers from the process of adapting to streaming.
"It's a whole new way for stations to interact with their viewers and reach viewers in other markets," Perry said.
At the same time, local TV ad revenue is shifting online.
Digital is set to account for 10% of the $23.8 billion local TV ad pie in 2024, or $2.1 billion, per BIA Advisory Services .
Persons:
John Stamos, Gray, Jack Perry, Zeam, what's, Perry, Kagan, Andrew Heyward, Syncbak, Perry wouldn't, Mike Braun, there's
Organizations:
Gray Television, National Association of Broadcasters, CBS, Hearst, Business, Services, CBS News, Netflix, VUit, Super Bowl, Google, Super, Sunday, Amazon, Apple
Locations:
Gray, Syncbak