NEW YORK (AP) — CNN's new chief executive says the company needs to recapture the “swagger and innovation” of its early days — and that, he says, increasingly means embracing a future outside of television.
Mark Thompson, appointed CNN's chief executive last fall after stints at The New York Times and BBC, outlined a strategy to his staff Wednesday that included a corporate restructuring but few external specifics on how that transformation will take place.
In the past, CNN hasn't always “gone the extra mile to squeeze every bit of value from the outstanding news and other intellectual property we create,” he wrote.
“No longer.”He said the CNN.com website needs “drastic modernization.” The network also needs multiple digital projects to complement the CNN Max streaming service, he said.
Thompson said CNN's television personalities must find multiplatform audiences, and praised Anderson Cooper's “All There Is” podcast about grief.
Persons:
—, Mark Thompson, ”, Thompson, “ There's, ” Thompson, Virginia Moseley, Mike McCarthy, Alex MacCallum, It's, CNN hasn't, “, CNN Max, CNN's, Anderson Cooper's, ___ David Bauder
Organizations:
New York Times, BBC, ” CNN, Associated Press, CNN, Atlanta, The Washington, That's, Times, Fox, Nielsen
Locations:
U.S