The deal ends nearly all of the litigation brought against the tobacco giant over Juul by local government bodies and individuals across the United States. Altria expects to record a pre-tax charge of $235 million in the second quarter of 2023 and intends to exclude it from adjusted earnings per share. As of December, its share of Juul was valued at $250 million, down from $12.8 billion in 2018. They said Altria helped the strategy by letting Juul use its sales force and place its products next to Altria's on shelves. Juul previously settled most of the cases against it, paying more than $1 billion to 48 states and territories and $1.7 billion to individuals and local government entities.

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